Social Media Marketing Based on Transactions Using a Mobile Device and Associated Secure Element

• US 20120029990A1
• Filed: 08/01/2011
• Published: 02/02/2012
• Est. Priority Date: 12/13/2007
• Status: Abandoned Application

• Current Assignee: Michelle Fisher
• Original Assignee: Blaze Mobile, Inc. (iWin, Inc.)
• Inventors: Fisher, Michelle
• Application Number:
  US13/195,055
• Publication Number:
  US 20120029990A1
• Time in Patent Office: Days
• US Class Current: 705/14.19
• CPC Class Codes: G06Q 20/105 involving programming of a portable memory device, e.g. IC cards, "electronic purses"
• CPC Class Codes: G06Q 20/327 Short range or proximity payments by means of M-devices
• CPC Class Codes: G06Q 20/3272 using an audio code
• CPC Class Codes: G06Q 20/384 using social networks
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0217 involving input on products or services in exchange for incentives or rewards
• CPC Class Codes: G06Q 30/06 Buying, selling or leasing transactions
• CPC Class Codes: H04L 67/306 User profiles
• CPC Class Codes: H04L 67/34 involving the movement of software or configuration parameters network booting or remote initial program loading [RIPL] G06F9/4416
• CPC Class Codes: H04M 1/72406 by software upgrading or downloading
• CPC Class Codes: H04M 1/72427 for supporting games or graphical animations
• CPC Class Codes: H04W 8/18 Processing of user or subscriber data, e.g. subscribed services, user preferences or user profiles; Transfer of user or subscriber data

Abstract

A secure element can be physically coupled to a mobile communication device to allow for transactions with remote terminals such as point-of-sale and point-of-entry terminals. Data can be transmitted data between the mobile communication device and the secure element in a manner that allows for easy receipt of the data especially in cases where a wireless carrier network or WIFI connection is not available. Once the mobile communication device receives the transaction data, it can be posted on social media sites such as Twitter, Facebook, Myspace, etc . When a consumer shares their latest purchase and opinions about the product or event with their Special Interest Group (e.g. fans on facebook, followers on twitter , or any members affiliated with a social media group), it gives them a voice not available through traditional product review channels, and could compel others to purchase that item as well and merchants can reward users for posting (i.e. marketing) purchase history

Claims

1. A method for conducting induction triggered transactions between a mobile communication device and a remote terminal, the method comprising:

executing an application on a processor of a secure element coupled to a mobile communication device, the secure element including;

a memory storing the application,

a processor that executes execute the application stored in the memory, and

a wireless transceiver that sends transaction data associated with the executed application through a second communication channel to a terminal that is remote from the mobile communication device, the second communication channel being different from a first communication channel through which the mobile communication device communicates voice data, the application executed in response to an induction-based trigger from the remote terminal;

wirelessly transmitting transaction data associated with the executed application through the second communication channel to the remote terminal using the wireless transceiver. storing at least a portion of the transaction data in memory accessible by the secure element;

opening the mobile wallet running on the mobile device which displays the transaction data and posting the transaction on a social media page .

2. The method of claim 1 where the transaction is posted “

as is”

which includes information about transaction such as the merchant name, merchant location, product ID, product name, cost, date of purchase, date of event, seat location, venue name, venue address, etc

3. The method of claim 1 where the transaction is modified with additional text, changes to the canned or “

as is”

text, deleting the canned text, add a picture, etc

5. The method of claim 1 where the user manually enters at the mobile wallet a user ID and password that is the same as their social media user id and password to unlock the mobile willet, whereby authentication is with a remote server.

6. The method of claim 1 where the management server calculates the compensation to reward the user for their post based on number of impressions (e.g. followers on twitter, fans on Facebook, etc.), number of previous posts by the user, significance of previous posts as measured by new posts generated or ratings by 3rd party systems such as Klout, location of purchase, merchant item was purchased by, transaction amount, payment method (e.g. using NFC, SMS, WAP, traditional card), previous transaction history, number of new posts generated by the post (e.g. “

Retweets”

), etc.

7. The method of claim 6 where the user receives a digital artifact as compensation for their post at the mobile device

8. The method of claim 6 where the user receives a digital artifact as compensation for their post at the secure element associated with the mobile device.

9. the method of claim 7 where the compensation can include a digital artifact which includes but not limited to debit/prepaid/credit card, receipts, tickets, advertisements, coupons, loyalty points, gift cards, vouchers, content (video, image, ringtone, movie), games, documentation, etc.

10. The method of claim 8 where the compensation can include a digital artifact which includes but not limited to debit/prepaid/credit card, receipts, tickets, advertisements, coupons, loyalty points, gift cards, vouchers, content (video, image, ringtone, movie), games, documentation, etc

11. The method of claim 6 where the remote server unlocks the secure element prior to transmission of the digital artifact.

12. The method of claim 6 where the remote server downloads an encrypted file containing the secure element key whereby the mobile wallet decrypts the file and uses the secure element key to unlock secure element prior to transmission of the digital artifact.

13. The method of claim 1 where post to social media site is subsequently displayed on another medium

14. The method of claim 13 where the medium is television.

15. The method of claim 13 where the medium is a newspaper, magazine, or some other printed medium.

16. The method of claim 13 where the medium is a poster or billboard.

17. The method of claim 13 where the medium is a smart poster.

18. The method of claim 13 where the medium is a website.

19. The method of claim 13 where the medium is clothing.

4. The method of claim I where the user manually enters a user ID and password at the mobile wallet to unlock the mobile willet, whereby authentication is with a remote server.

20. The method where the user posts a transaction on a social media site using the mobile wallet whereby the transaction is from a purchase using SMS, WAP, magnetic stripe card, online purchase, etc.