Method and Apparatus for Interaction Between Parties in a Commercial Transaction

• US 20120102536A1
• Filed: 11/08/2010
• Published: 04/26/2012
• Est. Priority Date: 10/26/2010
• Status: Abandoned Application

• Current Assignee: Samuel Der-Kazaryan
• Original Assignee: Samuel Der-Kazaryan
• Inventors: Der-Kazaryan, Samuel
• Application Number:
  US12/941,980
• Publication Number:
  US 20120102536A1
• Time in Patent Office: Days
• US Class Current: 725/131
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/08 Auctions
• CPC Class Codes: H04N 21/25891 being end-user preferences retrieval of video data in a video database based on user preferences G06F16/739; arrangements for recognizing users' preferences H04H60/46; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/4755 for defining user preferences, e.g. favourite actors or genre retrieval personalisation and generation of user profiles for the retrieval of video data G06F16/739; user profiles in network data switching protocols H04L67/306
• CPC Class Codes: H04N 21/6582 Data stored in the client, e.g. viewing habits, hardware capabilities, credit card number arrangements where receivers interact with the broadcast H04H20/38
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02

Abstract

A method and apparatus for matching a consumer and a brand marketing organization. The method includes the steps of receiving from a consumer, a desired set of characteristics associated with content to be received from a brand marketing organization, presenting the desired set of characteristics indicated by the consumer to the brand marketing organization, and receiving from the brand marketing organization an indication of a desire to present content to the consumer in accordance with the presented desired set of characteristics. After acceptance, the content is received from the brand marketing organization and is presented to the consumer in accordance with the desired set of characteristics.

Claims

1. A method for matching a consumer and a brand marketing organization, comprising the steps of:

receiving from a consumer, a desired set of characteristics associated with content to be received from a brand marketing organization;

presenting the desired set of characteristics indicated by the consumer to the brand marketing organization;

receiving from the brand marketing organization an indication of a desire to present content to the consumer in accordance with the presented desired set of characteristics;

receiving the content from the brand marketing organization; and

presenting the content to the consumer in accordance with the desired set of characteristics.

2. The method of claim 1, wherein the desired set of characteristics comprises an indication of a method of content delivery.

3. The method of claim 1, wherein the desired set of characteristics comprises a time for receipt of content delivery.

4. The method of claim 1, wherein the desired set of characteristics comprises a fee for receipt of content delivery.

5. The method of claim 4, wherein the fee is a fee based upon time.

6. The method of claim 4, further comprising the steps of:

receiving from the consumer a designation of a beneficiary organization; and

transferring a portion of the fee to the beneficiary organization upon completion of review of the delivered content by the consumer.

7. The method of claim 1, further comprising the step of presenting one or more pieces of information about the consumer to the brand marketing organization;

whereby the brand marketing organization may consider the one or more pieces of information when determining whether to indicate a desire to present content to the consumer.

8. The method of claim 1, further comprising the step of receiving from the consumer an acceptance of the indication of the brand marketing organization to present content to the consumer.

9. A method for matching one or more consumers and one or more brand marketing organizations, comprising the steps of:

receiving from one or more consumers, a desired set of characteristics associated with content to be received from a brand marketing organization;

presenting each of the desired set of characteristics indicated by each of the one or more consumers to the one or more brand marketing organization;

receiving from the one or more brand marketing organization an indication of a desire to present content to the one or more consumer in accordance with associated presented desired set of characteristics;

receiving the content from the one or more brand marketing organizations; and

presenting the content to the one or more consumers in accordance with the associated desired set of characteristics.

10. The method of claim 9, wherein the desired set of characteristics for each consumer comprises a minimum fee for receiving content.

11. The method of claim 10, wherein the one or more brand marketing organizations may bid a fee for a right to present content to one or more of the one or more consumers.

12. The method of claim 11, wherein each of the one or more consumers may accept a bid from one or more of the one or more brand marketing organizations, and therefore agree to receive content therefrom.

13. The method of claim 12, wherein the one or more consumers receive the agreed upon bid amount upon receiving and interacting with the content provided by one or more of the one or more brand marketing organizations.

14. The method of claim 11, wherein one or more consumers having similar desired set of characteristics may be presented to the one or more brand marketing organizations as a group.

15. The method of claim 9, further comprising the step of presenting one or more pieces of information about the one or more consumers to the one or more brand marketing organizations;

and

whereby the one or more brand marketing organization may consider the one or more pieces of information when determining whether to indicate a desire to present content to one or more of the one or more consumers.

16. The method of claim 15, further comprising the steps of:

receiving from one or more brand marketing organizations a campaign definition;

determining one or more consumers meeting the requirements of the campaign based upon a comparison of at least one of the one or more pieces of information to at least one component of the campaign; and

presenting at least one metric to the at least one brand marketing organization to confirm whether the one or more consumers receiving content meets the requirements of the campaign.

21. The computer program of claim 13, wherein the general purpose computer comprises a web interface for accessing a remotely hosted platform.

22. The computer program of claim 13, wherein the general purpose computer comprises a set top box.

17. A computer program stored on a computer readable medium, the computer program, when run, causing a general purpose computer to perform the steps of:

receiving from one or more consumers, a desired set of characteristics associated with content to be received from a brand marketing organization;

presenting each of the desired set of characteristics indicated by each of the one or more consumers to the one or more brand marketing organization;

receiving from the one or more brand marketing organization an indication of a desire to present content to the one or more consumer in accordance with associated presented desired set of characteristics;

receiving the content from the one or more brand marketing organizations; and

presenting the content to the one or more consumers in accordance with the associated desired set of characteristics.

18. The computer program of claim 17, wherein the computer program further causes the general purpose computer to perform the additional step of presenting one or more pieces of information about the one or more consumers to the one or more brand marketing organizations;

and

whereby the one or more brand marketing organization may consider the one or more pieces of information when determining whether to indicate a desire to present content to one or more of the one or more consumers.

19. The computer program of claim 17, wherein the computer program further causes the general purpose computer to perform the steps of:

receiving from one or more brand marketing organizations a campaign definition;

determining one or more consumers meeting the requirements of the campaign based upon a comparison of at least one of the one or more pieces of information to at least one component of the campaign; and

presenting at least one metric to the at least one brand marketing organization to confirm whether the one or more consumers receiving content meets the requirements of the campaign.

20. The computer program of claim 17, wherein the general purpose computer comprises a mobile computing device.