Activating an advertisement by performing gestures on the advertisement

• US 20120131454A1
• Filed: 11/24/2010
• Published: 05/24/2012
• Est. Priority Date: 11/24/2010
• Status: Abandoned Application

• Current Assignee: Siddharth Shah
• Original Assignee: Siddharth Shah
• Inventors: Shah, Siddharth
• Application Number:
  US12/953,826
• Publication Number:
  US 20120131454A1
• Time in Patent Office: Days
• US Class Current: 715/702
• CPC Class Codes: G06F 3/0481 based on specific properties of the displayed interaction object or a metaphor-based environment, e.g. interaction with desktop elements like windows or icons, or assisted by a cursor's changing behaviour or appearance
• CPC Class Codes: G06F 3/04883 for inputting data by handwriting, e.g. gesture or text
• CPC Class Codes: G06F 3/04895 Guidance during keyboard input operation, e.g. prompting
• CPC Class Codes: G06Q 30/0257 User requested

Abstract

An advertisement shown on a device with a touch-sensitive display may be activated via gestures performed on the touch-sensitive display. The advertisement is activated if contact with the display corresponds to a predefined gesture for activating the advertisement. The device may display on the touch-sensitive display an indication of a user'"'"'s progress toward activating the advertisement. The device may also display visual cues of the predefined gesture on the touch-sensitive display to remind a user of the gesture.

Claims

1. A method of activating an advertisement displayed on a device with a touch-sensitive display, comprising:

detecting contact with the touch-sensitive display at a location corresponding to an advertisement;

and activating the advertisement only if the detected contact corresponds to a predefined gesture.

2. The method of claim 1, further comprising, before the advertisement has been activated, displaying on the touch-sensitive display one or more visual cues of the predefined gesture.

3. The method of claim 1, further comprising, displaying on the touch-sensitive display one or more visual cues of the predefined gesture when contact with the touch-sensitive display is detected at a location corresponding to the advertisement.

4. The method of claim 1, further comprising, displaying an indicator of progress toward the predefined gesture as a gesture is being input.

5. A method of activating an advertisement displayed on a device with a touch-sensitive display, comprising:

displaying text or an image on the touch-sensitive display;

detecting contact with the touch-sensitive display;

and activating an advertisement only if the detected contact corresponds to moving the text or image to a predefined location on the touch-sensitive display or along a predefined path.

6. The method of claim 5, further comprising, before the advertisement has been activated, displaying on the touch-sensitive display one or more visual cues of the predefined gesture.

7. The method of claim 5, further comprising, displaying on the touch-sensitive display one or more visual cues of the predefined gesture when contact with the touch-sensitive display is detected at a location corresponding to the advertisement.

8. The method of claim 5, further comprising, displaying an indicator of progress toward the predefined gesture as a gesture is being input.

9. A method of activating an advertisement displayed on a device with a touch-sensitive display, comprising:

detecting a single contact with the touch-sensitive display at a location corresponding to an advertisement;

and activating the advertisement only if another single contact is detected at a location corresponding to the advertisement.

10. The method of claim 9, further comprising, before the advertisement has been activated, displaying on the touch-sensitive display one or more visual cues of the method.

11. The method of claim 9, further comprising, displaying on the touch-sensitive display one or more visual cues of the method when the first described contact is detected.

12. The method of claim 9, further comprising, displaying on the touch-sensitive display a different part of the advertisement when the first described contact is detected.

13. The method of claim 9, further comprising, activating the advertisement only if the second described contact is detected within a specified time interval after the first described contact.