METHOD OF DISSEMINATING ADVERTISEMENTS USING AN EMBEDDED MEDIA PLAYER PAGE

• US 20120215599A1
• Filed: 02/17/2012
• Published: 08/23/2012
• Est. Priority Date: 10/24/2000
• Status: Active Grant

• Current Assignee: Yahoo AD Tech LLC
• Original Assignee: AOL Inc. (Apollo Global Management, Inc.)
• Inventors: Hayward, Monte Duane
• Granted Patent: US 8,595,475 B2
• Time in Patent Office: Days
• US Class Current: 705/14.4
• CPC Class Codes: G06F 40/103 Formatting, i.e. changing of presentation of documents automatic justification G06F40/189; automatic line break hyphenation G06F40/191
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: H04N 21/254 Management at additional data server, e.g. shopping server, rights management server arrangements for maintenance or administration in data networks H04L41/00; network services using third party service providers H04L67/53
• CPC Class Codes: H04N 21/2547 Third Party Billing, e.g. billing of advertiser
• CPC Class Codes: H04N 21/47202 for requesting content on demand, e.g. video on demand
• CPC Class Codes: H04N 21/4782 Web browsing , e.g. WebTV
• CPC Class Codes: H04N 21/6125 involving transmission via Internet transmission by internet of broadcast information H04H60/82
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/8543 using a description language, e.g. Multimedia and Hypermedia information coding Expert Group [MHEG], eXtensible Markup Language [XML] information retrieval of semistructured data, the underlying structure being taken into account, e.g. mark-up language structure data G06F16/80
• CPC Class Codes: H04N 7/173 with two-way working, e.g. subscriber sending a programme selection signal

Abstract

A method of disseminating advertisements includes the step of transmitting to a media device an embedded media player page for playing a media file. The embedded medial player page allows a user of the media device to create a bookmark for a browser. The bookmark points to the embedded media player page. The bookmark includes an address of the media file as a parameter. When the bookmark is used in the browser to play the media file, the embedded media player page instructs the media device to request an advertisement form an advertisement server for display in the embedded media player page.

Claims

1. A method of disseminating advertisements, comprising the step of:

transmitting to a media device an embedded media player page for playing a media file,

wherein said embedded media player page allows a user of said media device to create a bookmark for a browser, said bookmark pointing to said embedded media player page, said bookmark including an address of said media file as a parameter,

wherein, when said bookmark is used in said browser to play said media file, said embedded media player page instructs said media device to request an advertisement from an advertisement server for display in said embedded media player page.

2-29. -29. (canceled)