Method of disseminating advertisements using an embedded media player page
First Claim
Patent Images
1. A method of disseminating advertisements and media files over electronic networks, comprising the steps of:
- receiving, over an electronic network, from a media device of a user, a request for at least one media file; and
transmitting, to the media device, information defining an embedded media player interface for playing the at least one media file,wherein said embedded media player interface includes;
a media file reference to an address for retrieving the at least one media file from a media file source, the at least one media file being adapted for display as content within the embedded media player interface,at least one advertising media reference to an address for retrieving at least one advertisement from an advertisement system, the at least one advertisement being adapted for display within the embedded media player interface, andinstructions, usable by the media device, for transmitting at least one message to a remote system, wherein the instructions for transmitting at least one message further comprise instructions for transmitting the at least one message at predetermined time intervals to the remote system.
10 Assignments
0 Petitions
Accused Products
Abstract
A method of disseminating advertisements includes the step of transmitting to a media device an embedded media player page for playing a media file. The embedded medial player page allows a user of the media device to create a bookmark for a browser. The bookmark points to the embedded media player page. The bookmark includes an address of the media file as a parameter. When the bookmark is used in the browser to play the media file, the embedded media player page instructs the media device to request an advertisement form an advertisement server for display in the embedded media player page.
296 Citations
18 Claims
-
1. A method of disseminating advertisements and media files over electronic networks, comprising the steps of:
-
receiving, over an electronic network, from a media device of a user, a request for at least one media file; and transmitting, to the media device, information defining an embedded media player interface for playing the at least one media file, wherein said embedded media player interface includes; a media file reference to an address for retrieving the at least one media file from a media file source, the at least one media file being adapted for display as content within the embedded media player interface, at least one advertising media reference to an address for retrieving at least one advertisement from an advertisement system, the at least one advertisement being adapted for display within the embedded media player interface, and instructions, usable by the media device, for transmitting at least one message to a remote system, wherein the instructions for transmitting at least one message further comprise instructions for transmitting the at least one message at predetermined time intervals to the remote system. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
-
-
10. A non-transitory tangible computer-readable storage medium containing a set of instructions to implement, when executed by at least one processor, a method for disseminating advertisements in combination with media files over electronic networks, the method comprising:
receiving, over an electronic network, from a media device of a user, a request for at least one media file; and
transmitting, to the media device, information defining an embedded media player interface for playing the at least one media file, wherein said embedded media player interface includes;
a media file reference to an address for retrieving the at least one media file from a media file source, the at least one media file being adapted for display as content within the embedded media player interface, at least one advertising media reference to an address for retrieving at least one advertisement from an advertisement system, the at least one advertisement being adapted for display as at least one advertisement within the media player interface, and instructions, usable by the media device, for transmitting at least one message to a remote system, wherein the instructions for transmitting at least one message further comprise instructions for transmitting the at least one message at predetermined time intervals to the remote system.- View Dependent Claims (11, 12, 13, 14, 15, 16, 17, 18)
Specification