SYSTEM AND METHOD FOR THE AUTOMATIC DELIVERY OF ADVERTISING CONTENT TO A CONSUMER BASED ON THE CONSUMER'S INDICATION OF INTEREST IN AN ITEM OR SERVICE AVAILABLE IN A RETAIL ENVIRONMENT
First Claim
1. A computer-implemented method for the automatic delivery of advertising content to a consumer based on the consumer'"'"'s indication of interest in an item or service available in a retail environment, the method comprising:
- receiving information reflecting initial actions of a customer in a retail establishment based on a marker associated with the customer;
determining an initial estimate of a trip mission associated with the customer based on the information relating to the customer'"'"'s initial actions in the retail establishment, wherein the trip mission is an estimate of the customer'"'"'s priorities while shopping in the retail establishment;
presenting a first advertisement to the customer, the first advertisement being determined based at least in part on the initial estimate of the trip mission and displayed on a first display device associated with the retail establishment;
receiving session information relating to additional actions of the customer actions within the retail establishment;
determining an updated estimate of the trip mission based on the initial estimate of the trip mission and the received session information; and
presenting a second advertisement to the customer, the second advertisement being determined based at least in part on the updated estimate of the trip mission and displayed on a second display device associated with the retail establishment.
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Accused Products
Abstract
A system and method provides targeted advertising content to a consumer based on implicit or explicit indications of interest by the consumer regarding products or services available in a retail environment. The retail environment is divided into a number of detection regions, with each detection region containing one or more display devices. The system can detect the location of a marker associated with a customer within the detection region. The system uses location information, as well as other customer information, to estimate a customer'"'"'s goals for a particular shopping trip. The estimate may be determined based on the customer'"'"'s time spent at a particular location, speed, basket size, etc. The system then presents advertisements to the customer based on the estimated goals.
124 Citations
31 Claims
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1. A computer-implemented method for the automatic delivery of advertising content to a consumer based on the consumer'"'"'s indication of interest in an item or service available in a retail environment, the method comprising:
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receiving information reflecting initial actions of a customer in a retail establishment based on a marker associated with the customer; determining an initial estimate of a trip mission associated with the customer based on the information relating to the customer'"'"'s initial actions in the retail establishment, wherein the trip mission is an estimate of the customer'"'"'s priorities while shopping in the retail establishment; presenting a first advertisement to the customer, the first advertisement being determined based at least in part on the initial estimate of the trip mission and displayed on a first display device associated with the retail establishment; receiving session information relating to additional actions of the customer actions within the retail establishment; determining an updated estimate of the trip mission based on the initial estimate of the trip mission and the received session information; and presenting a second advertisement to the customer, the second advertisement being determined based at least in part on the updated estimate of the trip mission and displayed on a second display device associated with the retail establishment. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14)
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15. A system for the automatic delivery of advertising content to a consumer based on the consumer'"'"'s indication of interest in an item or service available in a retail environment, the system comprising:
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a location system configured to track a customer in a retail establishment based on a marker associated with the customer; a session database configured to store information associated with the customer'"'"'s movements and actions in the retail establishment; and a session manager configured to; determine an initial estimate of a trip mission associated with the customer based on information from the location system relating to the customer'"'"'s initial actions in the retail establishment, wherein the trip mission is an estimate of the customer'"'"'s priorities while shopping in the retail establishment; present a first advertisement to the customer, the first advertisement being determined based at least in part on the initial estimate of the trip mission and displayed on a first display device associated with the retail establishment; receive session information from the session database relating to additional actions of the customer actions within the retail establishment; determine an updated estimate of the trip mission based on the initial estimate of the trip mission and the received session information; and present a second advertisement to the customer, the second advertisement being determined based at least in part on the updated estimate of the trip mission and displayed on a second display device associated with the retail establishment. - View Dependent Claims (16, 17, 18, 19, 20, 21, 22, 23)
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24. A computer-readable medium containing instructions for controlling a computing system including a processor and an associated storage area for the automatic delivery of advertising content to a consumer based on the consumer'"'"'s indication of interest in an item or service available in a retail environment, by a method comprising:
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receiving information reflecting initial actions of a customer in a retail establishment based on a marker associated with the customer; determining an initial estimate of a trip mission associated with the customer based on the information relating to the customer'"'"'s initial actions in the retail establishment, wherein the trip mission is an estimate of the customer'"'"'s priorities while shopping in the retail establishment; presenting a first advertisement to the customer, the first advertisement being determined based at least in part on the initial estimate of the trip mission and displayed on a first display device associated with the retail establishment; receiving session information relating to additional actions of the customer actions within the retail establishment; determining an updated estimate of the trip mission based on the initial estimate of the trip mission and the received session information; and presenting a second advertisement to the customer, the second advertisement being determined based at least in part on the updated estimate of the trip mission and displayed on a second display device associated with the retail establishment. - View Dependent Claims (25, 26, 27, 28, 29, 30, 31)
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Specification