SYSTEM AND METHOD FOR ACCUMULATION AND VERIFICATION OF TRUST FOR PARTICIPATING USERS IN A CROWD SOURCING ACTIVITY

• US 20120284090A1
• Filed: 05/02/2012
• Published: 11/08/2012
• Est. Priority Date: 05/02/2011
• Status: Abandoned Application

• Current Assignee: Apple Inc.
• Original Assignee: Apple Inc.
• Inventors: Ritchie, Grant, Marins, Sergejs
• Application Number:
  US13/462,368
• Publication Number:
  US 20120284090A1
• Time in Patent Office: Days
• US Class Current: 705/7.39
• CPC Class Codes: G06Q 10/0631 Resource planning, allocation, distributing or scheduling for enterprises or organisations

Abstract

The present invention is a computer network implemented system and method for verifying that individual participants complete one or more crowd sourcing activities in a manner that is accurate and/or correct, and granting incentives to participating users based on accurate and/or correctly completed activities. The one or more crowd sourcing activities may include a plurality of tasks, each task including optionally a plurality of sub-tasks. Accurately and/or correctly completing activities may cause participant users to accumulate trust and such trust may be tangibly represented as Trust Scores, Quality Scores, and incentives allotted to participant users. The present invention is operable to accumulate and verify trust for each of the participating users. The present invention may improve quality of the crowd sourcing activity by awarding Trust Scores to participating users, and awarding Quality Scores to tasks or sub-tasks completed by the various participating users.

Claims

1. ) A computer network implemented method for accumulation and verification of trust for each of a plurality of participating users engaged in one or more crowd sourcing activities, said method comprising the steps of:

a) inviting the plurality of participating users through an open crowd sourced invitation to complete the one or more the crowd sourcing activities or a portion thereof; and

b) assigning a trust score to each of the plurality of participating users, said trust score being based on completion of the one or more crowd sourcing activities or a portion thereof to indicate a level of trust earned by a participating user relating to the veracity of the completion of the one or more crowd sourcing activities or a portion thereof by each of the plurality of participating users, and said trust score being one of the following;

increased if the participating user engages in an activity or behaviour that reflects an increase of trust; and

lowered if the participating user engages in an activity or behaviour that reflects a lessening of trust.

2. ) The method of claim 1, comprising the further step of completing a portion of the one or more crowd sourcing activities that is one or more of the following:

one or more tasks incorporated in the one or more activities; and

one or more sub-tasks incorporated in the one or more tasks of the one or more activities.

3. ) The method of claim 1, comprising the further step of verifying the veracity of the completion of the one or more crowd sourcing activities or a portion thereof by each participating user to determine the correctness or accuracy of such completion by each participating user.

4. ) The method of claim 1, comprising the further steps of:

a) defining the one or more crowd sourcing activities and portions thereof and a desired outcome for each of the one or more crowd sourcing activities and portions thereof; and

b) assigning a trust score to each of the plurality of participating users based on the completion of the one or more crowd sourcing activities so that the trust score reflects completion in accordance with the desired outcome of each of the one or more crowed sourcing activities or portions thereof, whereby the activity or behaviour of each of the plurality of participating users in the completion;

increases trust if such activity or behaviour reflects completion in accordance with the desired outcome; and

decreases trust if such activity or behaviour reflects completion that is not in accordance with the desired outcome.

5. ) The method of claim 1, comprising the further steps of:

a) associating one or more incentives to each of the one or more crowd sourcing activities and any portion thereof;

b) assigning a trust score to each of the plurality of participating users that incorporates one or more of the following incentives;

rewards;

shares; and

penalties; and

c) providing one or more tangible incentives to one or more of the plurality of participating users based on the assigned trust scores.

6. ) The method of claim 1, comprising the further step of assigning a quality score to each of the plurality of participating users, said quality score being based on completion of the one or more crowd sourcing activities or a portion thereof to indicate quality attributes relating to the completion of the one or more crowd sourcing activities or a portion thereof by each of the plurality of participating users.

7. ) The method of claim 1, comprising the further step of publishing the one or more crowd sourcing activities and one or more incentives relating to the one or more crowd sourcing activities or a portion thereof, whereby the one or more crowd sourcing activities and the one or more incentives related thereto are accessible by one or more users.

8. ) The method of claim 1, comprising the further step of tracking completion of the one or more crowd sourcing activities and any portion thereof by each of the plurality of participating users and allocating trust scores to each of the plurality of participating users in relation to said completion.

9. ) The method of claim 1, comprising the further step of creating a record for each of the plurality of participating users, and storing the assigned trust scores in said record.

10. ) A computer network implemented system for accumulation and verification of trust for each of a plurality of participating users engaged in one or more crowd sourcing activities, said system comprising:

a) a server linked to an application, said server being operable to implement the application so that said application is accessible and operable by;

an operator; and

each of the plurality of participating users, whereby said plurality of participating users engage in the one or more crowd sourcing activities or any portion thereof; and

b) an administrative utility incorporated in the application and operable to implement the one or more crowd sourcing activities or any portion thereof for completion by each of the plurality of participating users and to assign one or more trust scores based on said completion to each of the plurality of participating, said one or more trust scores being based on completion of the one or more crowd sourcing activities or a portion thereof to indicate a level of trust earned by a participating user relating to the veracity of the completion of the one or more crowd sourcing activities or a portion thereof by each of the plurality of participating users, and said trust score being one of the following;

increased if the if the participating user engages in an activity or behaviour that reflects an increase of trust; and

lowered if the participating user engages in an activity or behaviour that reflects a lessening of trust.

11. ) The system for of claim 10, wherein the application is operable to generate a record for each of the plurality of participating users, and said record and data related thereto, including the one or more trust scores, is storable on a database linked to said application.

12. ) The system of claim 10, wherein an event tracker means is incorporated in the application, said event tracker means being operable to:

facilitate the design of the one or more crowd sourcing activities by an operator utilizing a task manager incorporated in the event tracker means; and

track the engagement of each of the plurality of participating users with the one or more crowd sourcing activities and portions thereof.

13. ) The system of claim 10, wherein an incentive manager utility is incorporated in the application, said incentive manager utility being operable to accumulate the trust scores in relation to the completion of the one or more crowd sourcing activities by each of the plurality of participating users and to assign said trust scores to each of the plurality of participating users.

14. ) The system of claim 13, wherein the incentive manager is further operable by an operator to associate one or more incentives with each of the one or more crowd sourcing activities and portions thereof by allowing the operator to:

a) select the one or more incentives from a range of types of incentives, including at least the following;

rewards; and

shares;

b) assign a value to each of the one or more incentives;

c) select one or more penalties to be associated with any of the one or more incentives; and

d) assign a value to each of the one or more penalties.

15. ) The system of claim 14, wherein the application is operable to:

a) assign the trust scores to incorporate the one or more incentives and the one or more penalties; and

b) provide tangible incentives to each of the plurality of participating users based on the trust scores.

16. ) The system of claim 10, wherein the application incorporates one or more gaming elements, whereby the accuracy of the completion of the one or more crowd sourcing activities and portions thereof are improved.

17. ) The system of claim 10, wherein a mobile device is utilized by at least one of the plurality of participating users to engage the application and to thereby complete at least one of the one or more crowd sourcing activities or a portion thereof.

18. ) The system of claim 10, wherein the application incorporates an analytics engine operable to analyze a plurality of operations of the application including any of the following:

metric related to the completion of the one or more crowd sourcing activities or portions thereof;

demographics of at least one of the plurality of participating users;

rate of completion of the one or more crowd sourcing activities or portions thereof;

accuracy and correctness of completion of the one or more crowd sourcing activities and portions thereof; and

projected time for completion of at least one of the one or more crowd sourcing activities or portions thereof.

19. ) The system of claim 10, wherein the application is operable to:

a) enable each of the plurality of participating users to verify the completion and content of any of the one or more crowd sourcing activities completed by another of the plurality of participating users; and

b) assign trust scores to each of the plurality of participating users that verify the completion or content of any of the one or more crowd sourcing activities.

20. ) The system of claim 10, wherein the application is operable to generate and assign the trust scores to incorporate a quality score relating to each of the plurality of participating users, said quality score being based on completion of the one or more crowd sourcing activities or a portion thereof to indicate quality attributes relating to the completion of the one or more crowd sourcing activities or a portion thereof by each of the plurality of participating users.