MODELING THE TEMPORAL BEHAVIOR OF CLIENTS TO DEVELOP A PREDICTIVE SYSTEM

• US 20120296700A1
• Filed: 05/20/2011
• Published: 11/22/2012
• Est. Priority Date: 05/20/2011
• Status: Abandoned Application

• Current Assignee: International Business Machines Corporation
• Original Assignee: International Business Machines Corporation
• Inventors: Mehta, Sameep, Murthy, Chebiyyam V.V.N.S.
• Application Number:
  US13/112,710
• Publication Number:
  US 20120296700A1
• Time in Patent Office: Days
• US Class Current: 705/7.32
• CPC Class Codes: G06Q 30/01 Customer relationship services
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

A method, system and computer program product are disclosed for modeling the temporal behavior of clients to develop a predictive system to influence client relationships. In an embodiment, the method comprises establishing for each of a plurality of clients a temporal model for a given time period, and the temporal model identifies a plurality of factors as contributing to a specified relationship with the each client over the given time period. For each of a plurality of different stages of the given time period, the temporal model identifies one or more of these factors as contributing to the specified relationship with the each client. One of the clients is identified as a model client for another client, and the temporal model of this model client is used to predict one or more of the plurality of factors as contributing to a specified relationship with this another client at a specified time.

Claims

1. A method of modeling the temporal behavior of clients to develop a predictive system to positively influence client relationships, the method comprising:

establishing for each of a plurality of clients a temporal model for a given time period, said temporal model identifying a plurality of factors as contributing to a specified relationship with said each client over the given time period, including, for each of a plurality of different stages of the given time period, identifying one or more of said factors as contributing to the specified relationship with said each client;

identifying one of said plurality of clients as a model client for another client; and

using the temporal model of said model client to predict one or more of the plurality of factors as contributing to a specified relationship with said another client at a specified time.

2. The method according to claim 1, wherein the establishing for each of a plurality of clients a temporal model includes:

surveying the plurality of clients at least a plurality of times to develop the temporal models, including, for each of the plurality of clients, using the survey to measure a set of defined factors, and using said defined factors to develop the temporal model for said each client.

3. The method according to claim 2, wherein each of said defined factors includes one or more sub-parameters.

4. The method according to claim 1, further comprising calculating a defined client loyalty value for each of the plurality of clients from one or more of the factors identified as contributing to the relationship with said each client.

5. The method according to claim 4, wherein the calculating the client loyalty value includes using a defined equation to calculate the client loyalty value for said each client.

6. The method according to claim 5, further comprising setting a target value for the client loyalty value.

7. The method according to claim 6, wherein the defined equation includes, for each of the plurality of clients, variables representing all of the factors identified as contributing to the relationship with said each client.

8. The method according to claim 7, wherein the only variables in said defined equation represent the factors identified as contributing to the relationship with said each client.

9. The method according to claim 1, wherein each of the clients has a respective one account, and said specified time is a specified age of the account of the another client.

10. The method according to claim 9, wherein the temporal model of the model client is used, before the account of the another client reaches said specified age, to predict the one or more factors as contributing to the relationship with the another client when the account of the another client is at the specified time.

21. The method according to claim 1, further comprising:

using a computer system, implementing a temporal behavior modeling program, to perform the using the temporal model of said model client to predict one or more of the plurality of factors as contributing to the specified relationship with said another client.

11. A modeling system for modeling and using the temporal behavior of clients to develop a predictive system to positively influence client relationships, the modeling system comprising one or more processing units configured for:

establishing for each of a plurality of clients a temporal model for a given time period, said temporal model identifying a plurality of factors as contributing to a specified relationship with said each client over the given time period, including, for each of a plurality of different stages of the given time period, identifying one or more of said factors as contributing to the specified relationship with said each client;

identifying one of said plurality of clients as a model client for another client; and

using the temporal model of said model client to predict one or more of the plurality of factors as contributing to a specified relationship with said another client at a specified time.

12. The modeling system according to claim 11, wherein:

the establishing for each of a plurality of clients a temporal model includes using survey data from a plurality of surveys from the plurality of clients to develop the temporal model for said each client; and

the survey data includes, for each of the plurality of clients, measurements for a set of defined factors and selected ones of said defined factors are used to develop the temporal model for said each client.

13. The modeling system according to claim 11, wherein said one or more processing units are further configured for calculating a defined client loyalty value for each of the plurality of clients from one or more of the factors identified as contributing to the relationship with said each client.

14. The modeling system according to claim 13, wherein a target value is set for the client loyalty value.

15. The modeling system according to claim 13, wherein the client loyalty value is calculated, for each of the clients, using a defined equation that includes variables representing all the factors identified as contributing to the relationship with said each client.

16. An article of manufacture comprising:

at least one tangible computer readable medium having computer readable program code logic tangibly embodied therein for modeling and using the temporal behavior of clients to develop a predictive system to positively influence client relationships, said computer readable program code logic, when executing, performing the following;

establishing for each of a plurality of clients a temporal model for a given time period, said temporal model identifying a plurality of factors as contributing to a specified relationship with said each client over the given time period, including, for each of a plurality of different stages of the given time period, identifying one or more of said factors as contributing to the specified relationship with said each client;

identifying one of said plurality of clients as a model client for another client; and

using the temporal model of said model client to predict one or more of the plurality of factors as contributing to a specified relationship with said another client at a specified time.

17. The article of manufacture according to claim 16, wherein said computer readable program code logic, when executing, further performs calculating a defined client loyalty value for each of the plurality of clients from variables representing more of the factors identified as contributing to the relationship with said each client.

18. The article of manufacture according to claim 17, wherein a target value is set for the client loyalty value.

19. The article of manufacture according to claim 16, wherein each of the clients has a respective one account, and said specified time is a specified age of the account of the other client.

20. (canceled)