PRESENTING OFFERS TO CONSUMERS BASED ON INFORMATION FROM A VEHICLE

• US 20120310713A1
• Filed: 06/02/2011
• Published: 12/06/2012
• Est. Priority Date: 06/02/2011
• Status: Abandoned Application

• Current Assignee: Microsoft Technology Licensing LLC (Microsoft Corporation)
• Original Assignee: Microsoft Corporation
• Inventors: Mercuri, Marc E., Tisdale, James O.
• Application Number:
  US13/152,261
• Publication Number:
  US 20120310713A1
• Time in Patent Office: Days
• US Class Current: 705/14.1
• CPC Class Codes: G06Q 30/0201 Market modelling; Market analysis; Collecting market data
• CPC Class Codes: G06Q 30/0207 Discounts or incentives, e.g. coupons or rebates

Abstract

An automotive incentive system is described herein that uses vehicle information, location data, customer demographics, and other information to make real-time targeted offers to consumers to encourage particular consumer behavior. The system focuses on the delivery of targeted offers to consumers based on information available from the automobile and geographic information from the car. The system receives vehicle-based information and potentially along with other information identifies one or more offers to provide to the consumer. The system provides an interface through which merchants can add offers to the system and define criteria of consumers and environmental data that trigger each offer. The merchant can specify each of these criteria as well as a corresponding offer. Thus, the automotive incentive system provides consumers with highly relevant offers related to vehicle information and provides merchants with strong sales leads for their products and services.

Claims

1. A computer-implemented method to deliver an offer from a merchant to a consumer matched to the consumer based on vehicle information and that incentivizes the consumer to purchase the merchant'"'"'s products or services, the method comprising:

receiving vehicle information derived from a vehicle associated with a consumer;

determining consumer profile information that defines additional information related to the consumer;

accessing one or more previously stored offers defined by a merchant to encourage target consumers to perform an identified behavior related to the merchant'"'"'s products or services;

identifying one or more offers that match the received vehicle information and consumer profile information to matching criteria associated with the offer;

upon finding at least one matching offer, identifying an incentive associated with the matching offer for delivery to the consumer; and

contacting the consumer and offering the identified incentive to the consumer in return for the consumer performing the identified behavior requested by the matching merchant offer, wherein the preceding steps are performed by at least one processor.

2. The method of claim 1 wherein receiving vehicle information comprises receiving information selected from the group consisting of miles driven, service status, fuel level, car make, gas tank size, type of fuel, driving time, time of day, outside temperature, under hood temperature, in-car temperature, acceleration frequency, braking frequency, video camera input, and distance to other vehicles.

3. The method of claim 1 wherein receiving vehicle information comprises receiving information from a computer system associated with or present within the vehicle.

4. The method of claim 1 wherein receiving vehicle information comprises receiving information from an on-board computer that manages the mechanical operation of the vehicle.

5. The method of claim 1 wherein receiving vehicle information comprises receiving information from a manufacturer or aftermarket vehicle computer system that interacts with the consumer.

6. The method of claim 1 wherein receiving vehicle information comprises receiving information from a mobile device associated with the consumer that is docked in the vehicle.

7. The method of claim 1 wherein determining consumer profile information comprises accessing consumer demographic information to limit a merchant offer to a particular demographic group of consumers.

8. The method of claim 1 wherein accessing offers comprises accessing offers from a server from an in-vehicle computer system to find offers relevant for a consumer currently in the vehicle.

9. The method of claim 1 wherein identifying matching offers comprises monitoring consumers to determine any change that may cause a consumer to match a particular offer'"'"'s criteria.

10. The method of claim 1 wherein identifying the incentive comprises accessing an incentive specified by the merchant and stored with the previously stored offer.

11. The method of claim 1 wherein identifying the incentive comprises dynamically determining an incentive based on the vehicle information and determined consumer profile information.

12. The method of claim 1 wherein identifying the incentive comprises identifying an incentive that includes one or more actions with the consumer'"'"'s vehicle.

13. The method of claim 1 wherein contacting the consumer comprises identifying an email address, SMS phone number, device identifier for pop-up notification, Bluetooth address, Infrared endpoint, radio frequency, near field communication endpoint, or other contact address for reaching the consumer and sending a message that indicates the offer and incentive.

14. A computer system for presenting offers to consumers based on information from a vehicle, the system comprising:

a processor and memory configured to execute software instructions embodied within the following components;

an offer receiving component that receives one or more offers from one or more merchants, the offers designed to incentivize consumer behavior;

an offer storage component that stores one or more received offers for subsequent matching to consumers;

a vehicle information component that receives information from a vehicle associated with at least one consumer;

a location sensing component that detects a consumer'"'"'s current location with a device associated with the consumer or vehicle and provides the detected location to other components of the system for presenting dynamic offers for products or services to the consumer;

a consumer profile component that gathers and provides profile information related to one or more consumers to components of the system to match against one or more offer conditions that a merchant previously specified in an offer;

a consumer matching component that matches one or more received offers to one or more consumers, based on received vehicle information and one or more conditions associated with the offer; and

a consumer contact component that contacts one or more consumers to which the system matched one or more merchant offers to inform the consumers of the offer.

15. The system of claim 14 wherein the offer receiving component also receives consumer profile information against which the merchant wants to match vehicle information of eligible consumers as a precondition for the consumers to receive the offer.

16. The system of claim 14 wherein the vehicle information component receives information from an on-board computer system or other computer system associated with the vehicle that manages the mechanical operation of the vehicle.

17. The system of claim 14 wherein the vehicle information component receives information to match the consumer with offers related to the vehicle'"'"'s maintenance needs.

18. The system of claim 14 wherein the vehicle information component receives information describing what is going on in the vehicle and one or more needs of the occupants or the vehicle.

19. The system of claim 14 wherein the vehicle information component receives information from a mobile device associated with the consumer that is present in the vehicle.

20. A computer-readable storage medium comprising instructions for controlling a computer system to receive an offer from a merchant that incentivizes consumers to purchase the merchant'"'"'s products or services using vehicle information to match to consumers, wherein the instructions, upon execution, cause a processor to perform actions comprising:

receiving identification information related to a merchant and one or more locations associated with the merchant;

receiving target consumer behavior that includes visiting a location associated with the merchant;

receiving one or more consumer vehicle information conditions that filter the types of consumers that will receive an offer to visit the merchant'"'"'s location based on information available from a vehicle;

identifying an incentive to entice consumers matching the received vehicle information conditions to visit the merchant'"'"'s location and perform the target consumer behavior; and

storing a defined offer from the merchant that includes the received merchant information, target consumer behavior, vehicle information conditions, and identified incentive.