Advertising Keyword Generation Using an Image Search

• US 20130124303A1
• Filed: 11/14/2011
• Published: 05/16/2013
• Est. Priority Date: 11/14/2011
• Status: Abandoned Application

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Kassem, Omar
• Application Number:
  US13/295,892
• Publication Number:
  US 20130124303A1
• Time in Patent Office: Days
• US Class Current: 705/14.45
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

Methods, systems, and apparatuses, including computer programs encoded on computer-readable media, for receiving an image of a product. Searching web content using a search query based on the image of the product. Receiving search results including a plurality of uniform resource locators (URL) based on the web content search using the image of the product. Identifying one or more advertising campaigns comprise at least one advertisement that includes a URL in the plurality of URLs. Obtaining one or more keywords associated with the one or more advertising campaigns. Determining a list of suggested keywords for the product based on the obtained one or more keywords. Providing the list of suggested keywords.

Claims

1. A method comprising:

receiving an image of a product;

searching, using a processing circuit, web content using a search query based on the image of the product;

receiving search results comprising a plurality of uniform resource locators (URL) based on the web content search using the image of the product;

identifying one or more advertising campaigns that comprise at least one advertisement that includes a URL in the plurality of URLs;

obtaining one or more keywords associated with the one or more advertising campaigns;

determining a list of suggested keywords for the product based on the obtained one or more keywords; and

providing the list of suggested keywords.

2. The method of claim 1, further comprising:

receiving a selection of one or more suggested keywords; and

placing an advertisement for the product based in part on the selected one or more keywords.

3. The method of claim 1, further comprising obtaining a number of impressions per keyword, a click-through rate per keyword, websites that displayed an advertisement and types of advertisement used from each of the one or more advertising campaigns.

4. The method of claim 3, further comprising aggregating the impressions per keyword, the click-through rate per keyword, websites that displayed an advertisement, and the types of advertisements used across the one or more advertising campaigns.

5. The method of claim 4, further comprising providing the aggregated impressions per keyword, the aggregated click-through rate per keyword, the aggregated websites that displayed an advertisement, and the aggregated types of advertisements used across the one or more advertising campaigns.

6. The method of claim 4, further comprising ranking the suggested list of keywords based in part upon one or more of the aggregated impressions per keyword, the aggregated click-through rate per keyword, the aggregated websites that displayed an advertisement, and the aggregated types of advertisements used across the one or more advertising campaigns.

7. The method of claim 1, further comprising receiving a text search term, wherein searching web content further comprises using the text search term.

8. The method of claim 7, wherein the text search term identifies the product.

9. The method of claim 1, further comprising:

receiving a language and a geographic region related to advertising of the product; and

determining a language and a geographic region of the one or more advertising campaigns that match the received language and the received geographic region.

10. The method of claim 1, wherein determining a list of suggested keywords comprises:

searching web content using the obtained one or more keywords as search terms;

receiving a second set of search results comprising a plurality of uniform resource locators (URL) based on the web content search using the obtained one or more keywords;

identifying a second set of one or more advertising campaigns, wherein each of the one of more advertising campaigns in the second set comprises an advertisement that includes a URL in the second set of search results;

obtaining a second set of one or more keywords used in the second set of one or more advertising campaigns;

determining the list of suggested keywords for the product based on the obtained one or more keywords and the obtained second set of one or more keywords.

11. A system comprising:

one or more processing circuits configured to;

receive an image of a product;

search web content using a search query based on the image of the product;

receive search results comprising a plurality of uniform resource locators (URL) based on the web content search using the image of the product;

identify one or more advertising campaigns that comprise at least one advertisement that includes a URL in the plurality of URLs;

obtain one or more keywords associated with the one or more advertising campaigns;

determine a list of suggested keywords for the product based on the obtained one or more keywords; and

provide the list of suggested keywords.

12. The system of claim 11, wherein the one or more processing circuits are further configured to:

receive a selection of one or more suggested keywords; and

place an advertisement for the product based in part on the selected one or more keywords.

13. The system of claim 11, wherein the one or more processing circuits are further configured to receive a text search term, wherein searching web content further comprises using the text search term.

14. The system of claim 11, wherein the one or more processing circuits are further configured to:

receive a language and a geographic region related to advertising of the product; and

determine a language and a geographic region of the one or more advertising campaigns that match the received language and the received geographic region.

15. The system of claim 11, wherein the one or more processing circuits are further configured to:

search web content using the obtained one or more keywords as search terms;

receive a second set of search results comprising a plurality of uniform resource locators (URL) based on the web content search using the obtained one or more keywords;

identify a second set of one or more advertising campaigns, wherein each of the one of more advertising campaigns in the second set comprises an advertisement that includes a URL in the second set of search results;

obtain a second set of one or more keywords used in the second set of one or more advertising campaigns;

determine the list of suggested keywords for the product based on the obtained one or more keywords and the obtained second set of one or more keywords.

16. A non-transitory computer-readable medium having instructions stored thereon, the instructions comprising:

instructions to receive an image of a product;

instructions to search web content using a search query based on the image of the product;

instructions to receive search results comprising a plurality of uniform resource locators (URL) based on the web content search using the image of the product;

instructions to identify one or more advertising campaigns that comprise at least one advertisement that includes a URL in the plurality of URLs;

instructions to obtain one or more keywords associated with the one or more advertising campaigns;

instructions to determine a list of suggested keywords for the product based on the obtained one or more keywords; and

instructions to provide the list of suggested keywords.

17. The non-transitory computer-readable medium of claim 16, further comprising:

instructions to receive a selection of one or more suggested keywords; and

instructions to place an advertisement for the product based in part on the selected one or more keywords.

18. The non-transitory computer-readable medium of claim 16, further comprising instructions to receive a text search term, wherein searching web content further comprises using the text search term.

19. The non-transitory computer-readable medium of claim 16, further comprising:

instructions to receive a language and a geographic region related to advertising of the product; and

instructions to determine a language and a geographic region of the one or more advertising campaigns that match the received language and the received geographic region.

20. The non-transitory computer-readable medium of claim 16, further comprising:

instructions to search web content using the obtained one or more keywords as search terms;

instructions to receive a second set of search results comprising a plurality of uniform resource locators (URL) based on the web content search using the obtained one or more keywords;

instructions to identify a second set of one or more advertising campaigns, wherein each of the one of more advertising campaigns in the second set comprises an advertisement that includes a URL in the second set of search results;

instructions to obtain a second set of one or more keywords used in the second set of one or more advertising campaigns;

instructions to determine the list of suggested keywords for the product based on the obtained one or more keywords and the obtained second set of one or more keywords.