METHOD AND APPARATUS FOR PROVIDING ADVERTISEMENT

• US 20130159102A1
• Filed: 09/14/2012
• Published: 06/20/2013
• Est. Priority Date: 12/20/2011
• Status: Abandoned Application

• Current Assignee: Samsung Electronics Co. Ltd.
• Original Assignee: Samsung Electronics Co. Ltd.
• Inventors: KIM, Keun-seob, KANG, Man-seok, KIM, Sei-kwon, LEE, Seung-soo
• Application Number:
  US13/615,768
• Publication Number:
  US 20130159102A1
• Time in Patent Office: Days
• US Class Current: 705/14.53
• CPC Class Codes: G06Q 30/0241 Advertisements

Abstract

A method and apparatus for providing an advertisement based on a user input that is input from a touch keypad of a mobile terminal, the method including: extracting a key word from input content based on a predetermined key word table; obtaining an advertisement corresponding to the extracted key word, from a server by using the extracted key word; and providing the advertisement obtained from the server in a predetermined portion of a keypad input area of a screen of the terminal.

Claims

1. A method of providing an advertisement in a terminal, the method comprising:

extracting a key word from input content based on a predetermined key word table;

obtaining an advertisement corresponding to the extracted key word, from a server by using the extracted key word; and

providing the advertisement obtained from the server in a predetermined portion of a keypad input area of a screen of the terminal.

2. The method of claim 1, further comprising:

if the advertisement provided in the predetermined portion of the keypad input area is selected, providing detailed information related to the advertisement.

3. The method of claim 1, further comprising:

obtaining the predetermined key word table from the server by requesting the server to send the predetermined key word table.

4. The method of claim 1, wherein the predetermined key word table is generated by matching a registered advertisement with a specific key word in the server.

5. The method of claim 1, wherein the key word is extracted by comparing the predetermined key word table, which is obtained from the server, with input content.

6. The method of claim 1, wherein the obtaining of the advertisement comprises:

extracting key words similar to a core key word extracted based on the predetermined key word table;

accumulating the extracted key words;

requesting the server to send an advertisement that corresponds to the accumulated key words; and

receiving the advertisement corresponding to the accumulated key words from the server.

7. The method of claim 6, wherein current location information of the terminal as well as a request for the advertisement corresponding to the accumulated key words is transmitted to the server.

8. The method of claim 1, wherein the key word is extracted based on content that is input during a predetermined time by a user.

9. The method of claim 1, wherein the predetermined portion of the key input area comprises an upper portion of the keypad input area.

10. The method of claim 1, wherein the providing of the advertisement comprises:

checking whether an advertisement corresponding to accumulated key words, exists; and

if the advertisement, which corresponds to the accumulated key words, exists, providing the advertisement in the predetermined portion of the keypad area.

11. The method of claim 1, wherein the providing of the advertisement comprises providing detailed information related to the provided advertisement if a click signal for the provided advertisement is received.

12. The method of claim 1, wherein, in the providing of the advertisement, an advertisement list displayed in an upper portion of a touch keypad is scrollable.

13. The method of claim 1, wherein the server registers an advertisement received from an advertiser, generates a key word table by matching the advertisement with a predetermined key word, transmits the key word table to the terminal according to the terminal'"'"'s request for the key word table, and transmits a corresponding advertisement to the terminal if a request for an advertisement that corresponds to accumulated key words is received from the terminal.

14. The method of claim 13, wherein a current location and advertisement information are matched with each other if the current location is received from the terminal.

17. A computer readable recording medium having recorded thereon a program for executing the method of claim 1.

15. A terminal comprising:

an input device which receives input from a user;

a display which displays a touch keypad and an advertisement;

a controller which extracts a key word by comparing the input from the user with a predetermined key word table, receives an advertisement, which corresponds to the extracted key word, from the server, and provides the advertisement, corresponding to the extracted key word, in a portion of a touch keypad of the display.

16. The terminal of claim 15, wherein the display comprises a touch keypad area and an advertisement display area, and the advertisement display area is displayed in the upper portion of the touch keypad area.

18. A method of providing an advertisement in a terminal, the method comprising:

extracting a key word from user input; and

displaying an advertisement corresponding to the extracted key word in a predetermined portion of a keypad input area.

19. The method of claim 18, wherein the advertisement is obtained using a predetermined key word table.