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VIRTUAL INTEGRATION OF A LOYALTY CARD WITH A POINT OF SALE SYSTEM

  • US 20130197987A1
  • Filed: 01/25/2013
  • Published: 08/01/2013
  • Est. Priority Date: 01/26/2012
  • Status: Abandoned Application
First Claim
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1. A computer-implemented method for administering a loyalty card program, the method comprising the steps of:

  • receiving over an electronic network, from a plurality of point-of-sale devices, consumer transaction data, wherein the consumer transaction data comprises an identification of a loyalty card, the loyalty card being uniquely attributed to an individual consumer and wherein the single loyalty card is used to conduct transactions at a plurality of unrelated retail entities, each having its own respective loyalty program;

    attributing a value to each transaction such that each consumer is credited for use of the loyalty card at each of the unrelated retail entities at which the consumer used the loyalty card; and

    maintaining separate loyalty card values for the consumer in each of the respective loyalty programs.

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