SYSTEMS AND METHODS FOR ADAPTIVE CONTENT DISTRIBUTION

• US 20130212499A1
• Filed: 03/27/2013
• Published: 08/15/2013
• Est. Priority Date: 06/25/2010
• Status: Active Grant

• Current Assignee: LeftsnRights, Inc.
• Original Assignee: LeftsnRights, Inc.
• Inventors: Mentchoukov, Nikolai, Rowan, James Warren
• Granted Patent: US 8,881,033 B2
• Time in Patent Office: Days
• US Class Current: 715/760
• CPC Class Codes: G06F 16/958 Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
• CPC Class Codes: G06F 3/04845 for image manipulation, e.g. dragging, rotation, expansion or change of colour
• CPC Class Codes: G06F 3/04847 Interaction techniques to control parameter settings, e.g. interaction with sliders or dials
• CPC Class Codes: G06F 3/0485 Scrolling or panning
• CPC Class Codes: G06F 40/106 Display of layout of documents; Previewing
• CPC Class Codes: G06F 40/117 Tagging; Marking up details of markup languages G06F40/143; Designating a block; Setting of attributes style sheets, e.g. eXtensible Stylesheet Language Transformation [XSLT], G06F40/154
• CPC Class Codes: G06F 40/143 Markup, e.g. Standard Generalized Markup Language [SGML] or Document Type Definition [DTD]
• CPC Class Codes: H04L 41/22 comprising specially adapted graphical user interfaces [GUI]
• CPC Class Codes: H10N 30/01 Manufacture or treatment

Abstract

An application displaying primary content, such as a webpage, may include unused space. The unused space may exist within the application displaying the primary content (e.g., within the browser window) or on other portions of the display (e.g., outside of the browser window). The unused space is identified and leveraged to display secondary content on the client display along with the primary content. The secondary content may be adaptable to conform to different sizes and/or configurations of the unused space. The secondary content may be updated as the user interacts with elements on the client display.

Claims

1. A method, comprising:

providing computer-readable code configured to identify unused space within a browser window, wherein the identified unused space exists within the browser interface when primary content is rendered within the browser window on a client display;

identifying secondary content for display within the identified unused space; and

providing computer-readable code configured to display the identified secondary content of the third party within the identified unused space.

2. The method of claim 1, wherein the secondary content comprises content of a third-party advertiser.

3. The method of claim 1, wherein the secondary content comprises fixed-size content.

4. The method of claim 1, wherein the secondary content comprises HTML content.

5. The method of claim 1, wherein the secondary content comprises one or more fixed-size images.

6. The method of claim 1, further comprising providing computer-readable code configured to modify the identified unused space in response to detecting a change pertaining to the browser window.

7. The method of claim 6, wherein the change comprises one of scrolling within the browser window and resizing the browser window.

8. A computer-readable storage medium comprising instructions configured to cause a computing device to perform operations, comprising:

identifying unused space within a client display;

selecting secondary content for display within the unused space; and

inserting the secondary content into the client display.

9. The computer-readable storage medium of claim 8, wherein the secondary content comprises HTML content.

10. The computer-readable storage medium of claim 8, wherein the secondary content comprises one or more fixed-size images.

11. The computer-readable storage medium of claim 8, the operations further comprising referencing the secondary content of a third party.

12. The computer-readable storage medium of claim 8, the operations further comprising updating placement of the secondary content within the client display in response to the detecting a chance in the client display, the change comprising one of scrolling, positioning the client display, and resizing the client display.

13. The computer-readable storage medium of claim 8, the operations further comprising selecting the secondary content based on a size of the identified unused space.

14. The computer-readable storage medium of claim 8, the operations further comprising selecting the secondary content based on an orientation of the identified unused space.

15. A system for content distribution, comprising

a network interface to communicatively couple a content distribution service to a network;

a tag management module configured to provide a manager tag to a client device, wherein the tag manager is configured to,

identify empty space on a display of the client device, and

generate a placement request corresponding to identified empty space; and

a placement module configured to select advertising content for display within the identified empty space.

16. The system of claim 15, wherein the placement module is configured to select advertising content of a third-party advertisement content distributor for display within the identified empty space.

17. The system of claim 15, wherein the advertising content includes one or more images.

18. The system of claim 15, wherein the tag management module is configured to modify a layout of the advertising content in response to detecting one or more of a resize operation and a scroll operation.

19. The system of claim 15, wherein the tag management module is configured to modify a position of the advertising content in response to detecting one or more of a resize operation and a scroll operation.

20. The system of claim 15, wherein the tag management module is configured to request updated advertising content in response to detecting a resize operation.