OBJECT DISPLAY SERVER, OBJECT DISPLAY METHOD, OBJECT DISPLAY PROGRAM, AND COMPUTER-READABLE RECORDING MEDIUM FOR STORING THE PROGRAM

• US 20130238467A1
• Filed: 06/13/2011
• Published: 09/12/2013
• Est. Priority Date: 01/13/2011
• Status: Active Application

• Current Assignee: Rakuten, Inc. (Rakuten Group, Inc.)
• Original Assignee: Rakuten, Inc. (Rakuten Group, Inc.)
• Inventors: Iwabuchi, Shigaku, Masuko, Soh, Kamo, Hiroyuki, Tanaka, Jiro
• Application Number:
  US13/882,772
• Publication Number:
  US 20130238467A1
• Time in Patent Office: Days
• US Class Current: 705/26.62
• CPC Class Codes: G06Q 10/00 Administration; Management
• CPC Class Codes: G06Q 30/0625 Directed, with specific intent or strategy

Abstract

An AR server 30 includes a reception unit 31, which receives an image of a product-related item from a portable terminal 10 requesting a display object; a product specification unit 32, which specifies a product corresponding to a product-related item based on a result of image identification processing of the image and on product data in a product database 21; a writer specification unit 35, which refers to a writer database 23 storing post data indicating comments of writers on products, and specifies one or more writers who have commented on a specified product; an object generation unit 36, which generates one or more display objects indicating one or more specified writers; and a transmission unit 37, which transmits the display objects to the portable terminal 10 in order to implement superimposed-display of the generated display objects on the screen of the portable terminal 10.

Claims

1-14. -14. (canceled)

15. An object display server, which implements superimposed-display of a display object on a screen of a terminal which displaying a processing target relating to a product,

the server comprising:

a reception unit for receiving an image of the processing target from the terminal requesting the display object;

a product specification unit for specifying a product corresponding to the processing target, based on a result of image identification processing on the image received by the reception unit and on product data stored in a product database;

a person specification unit for referring to an action database which stores action data indicating a prescribed action on a product taken by a person, and for specifying one or more persons who have taken a prescribed action on a product specified by the product specification unit, and generating object data including action information indicating an action of the one or more persons;

an object generation unit for generating one or more display objects from one or more object data generated by the person specification unit; and

a transmission unit for transmitting the one or more display objects to the terminal, in order to implement superimposed-display, on a screen of the terminal, of one or more display objects generated by the object generation unit, wherein

the object generation unit groups together the one or more object data, all of which indicate the same action information, and generates the one display object for each group, and generates each display object such that a display mode is different between at least one group and another group.

16. The object display server according to claim 15, characterized in that

the person specification unit extracts user relation data indicating a relation between the terminal user and the person from a user relation database which stores user relation data indicating a relation between users, and for each of the one or more persons generates the object data further including relation information indicating a relation between the users, and

the object generation unit groups together the one or more object data, all of which indicate at least the same action information and relation information, and generates the one display object for each group, and generates each display object such that a display mode is different between the group associated with the terminal user and the group not associated with the terminal user.

17. The object display server according to claim 16, characterized in that the object generation unit generates a display object of the group such that information relating to the group associated with the terminal user is displayed on a screen of the terminal.

18. The object display server according to claim 15, characterized in that

the action data includes post data indicating a comment related to a product on which a user has posted,

the person specification unit refers to the post data in the action database and specifies one or more persons who have commented on the product as writers, and generates the object data for the respective writers, and

the object generation unit generates one or more of the display objects by grouping together the object data indicating one or more of the writers.

19. The object display server according to claim 18, characterized in that the person specification unit specifies as writers only one or more persons who commented on the product within a prescribed time interval.

20. The object display server according to claim 18, characterized in that

the action data includes purchase data indicating product purchase by a user,

the person specification unit refers to the action database and extracts the purchase data indicating that the writer has purchased the product, and sets the action information in use of the purchase data, and

the object generation unit generates each display object such that a display mode is different between a group who has purchased the product and group who has not purchased the product.

21. The object display server according to claim 20, characterized in that the object generation unit sets a display position of each display object such that the display object of a group of writers who have purchased the product is displayed more closely to the processing target than the display object of a group of writers who have not purchased the product.

22. The object display server according to claim 18, characterized in that, when the display object displayed on a screen of the terminal is selected, the terminal displays the comment corresponding to the display object.

23. The object display server according to claim 15, characterized in that

the action data includes purchase data indicating product purchase by a user,

the person specification unit refers to the purchase data within the action database and specifies one or more persons who have purchased the product as purchasers and generates object data for each purchaser, and

the object generation unit generates one or more of the display objects by grouping together the object data of one or more of the purchasers.

24. The object display server according to claim 23, characterized in that the person specification unit specifies as purchasers only one or more persons who have purchased the product within a prescribed time interval.

25. The object display server according to claim 23, characterized in that

the action data includes post data indicating a comment related to a product posted by a user,

the person specification unit refers to the action database and extracts the post data indicating that the purchaser has commented on the product and sets the action information in use of the post data, and

the object generation unit generates each display object such that a display mode is different between the group who has commented on the product and the group who has not commented on the product.

26. The object display server according to claim 23, characterized in that, when the display object displayed on a screen of the terminal is selected, the terminal refers to the purchase data, and displays on the screen a history of products purchased in the past by a writer corresponding to the display object.

27. The object display server according to claim 15, further comprising a viewer database which stores viewer data indicating a user who is viewing a product on a terminal screen,

the object display server being characterized in that

the person specification unit extracts viewer data indicating the person who is viewing the product on a terminal screen and sets the action information in use of the viewer data, and

the object generation unit generates each display object such that a display mode is different between the group of the person viewing the product and the group of the person not viewing the product.

28. The object display server according to claim 27, further comprising an interface setting unit for, when there exists the person who is viewing the product, setting in the terminal a user interface enabling transmission and reception of a message between the terminal user and the person.

29. The object display server according to claim 15, characterized in that

the person specification unit extracts user attribute data relating to the person from a user attribute database which stores user attribute data indicating a user attribute and, for each the one or more persons, generates the object data further including attribute information indicating the user attribute, and

the object generation unit groups together one or more of the object data, all of which indicate at least the same action information and attribute information and generates the one display object for each group, and decides a display mode for the display object based on the attribute information.

30. The object display server according to claim 15, characterized in that the processing target is any among the entirety of or a portion of an actual article of a product, an image of a product, a character string that can specify a product, or an encoding of the character string.

31. The object display server according to claim 15, characterized in that

the object generation unit discontinues generation of the display object when the number of display objects exceeds a predetermined upper limit number, and

the transmission unit transmits the display objects in the number of the upper limit.

32. The object display server according to claim 15, characterized in that, in the terminal, the display object is displayed so as to approach the processing target from an edge of the screen.

33. An object display method executed by an object display server which implements superimposed-display of a display object on a screen of a terminal which displaying a processing target relating to a product,

the method comprising:

a reception step of receiving an image of the processing target from the terminal requesting the display object;

a product specification step of specifying a product corresponding to the processing target, based on a result of image identification processing of the image received in the reception step and product data stored in a product database;

a person specification step of referring to an action database which stores action data indicating a prescribed action on a product taken by a person, and specifying one or more persons who have taken a prescribed action on a product specified in the product specification step, and of generating object data including action information indicating an action of the one or more persons;

an object generation step of generating one or more display objects from one or more object data generated in the person specification step; and

a transmission step of transmitting one or more display objects to the terminal, in order to implement superimposed-display, on a screen of the terminal, of the one or more display objects generated in the object generation step, wherein

in the object generation step, the one or more object data, all of which indicate the same action information, are grouped together, and for each group, one display object is generated, and each display object is generated such that a mode of display is different between at least one group and another group.

34. A non-transitory computer-readable recording medium, which stores an object display program which causes a computer to function as an object display server which implements superimposed-display of a display object on a screen of a terminal which displaying a processing target relating to a product,

the object display program causing the computer to function as:

a reception unit for receiving an image of the processing target from the terminal requesting the display object;

a product specification unit for specifying a product corresponding to the processing target, based on a result of image identification processing of an image received by the reception unit and product data stored in a product database;

a person specification unit for referring to an action database which stores action data indicating a prescribed action on a product taken by a person, and for specifying one or more persons who have taken a prescribed action on a product specified by the product specification unit, and generating, for each of the one or more persons, object data including action information indicating an action of the person;

an object generation unit for generating one or more display objects from one or more object data generated by the person specification unit; and

a transmission unit for transmitting the one or more display objects to the terminal, in order to implements superimposed-display, on a screen of the terminal, of one or more display objects generated by the object generation unit, wherein

the object generation unit groups together the one or more object data, all of which indicate the same action information, and generates the one display object for each group, and generates each display object such that a display mode is different between at least one group and another group.