System for Digital Yearbook with Advertising

• US 20140046778A1
• Filed: 10/23/2013
• Published: 02/13/2014
• Est. Priority Date: 09/15/2008
• Status: Active Grant

• Current Assignee: WolfPack Products LLC
• Original Assignee: WolfPack Products LLC
• Inventors: Olson, Anthony M., Winquist, Jennifer Kay, Richard, Joseph G., Liebenow, Frank
• Granted Patent: US 9,373,132 B2
• Time in Patent Office: Days
• US Class Current: 705/14.69
• CPC Class Codes: G06Q 10/10 Office automation; Time management
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

A system and method for providing advertisement in a digital yearbook includes a server and a user device for presenting media content on a display. Yearbook data is accessible by the user device and includes text and graphics pertaining to an organization and at least one advertisement. If/when the user device is connected to a network, the user device checks for a replacement advertisement and if there exists the replacement advertisement, the user device replaces one of the at least one advertisements with the replacement advertisement before the user device accesses the yearbook data. The user device presents the yearbook data and one or more of the group consisting of at least one advertisement and the replacement advertisement on the display.

Claims

1. A system for providing advertisement in a digital yearbook, the system comprising:

a server;

a user device for presenting media content on a display, the display interfaced to the user device;

yearbook data including text and graphics pertaining to an organization, at least one advertisement included in the yearbook data, the yearbook data is accessible by the user device;

if the user device is connected to a network, the user device checks for a replacement advertisement and if there exists the replacement advertisement, the user device replaces one of the at least one advertisements in the yearbook data with the replacement advertisement before the user device presents the yearbook data; and

the user device presents the yearbook data and one or more of the group consisting of at least one advertisement and the replacement advertisement.

2. The system of claim 1, wherein the yearbook data is stored on a read-only media and the user device caches the replacement advertisement such that, when not connected to the network, the user device presents the yearbook data from the read-only media and one or more of the group consisting of at least one advertisement and the replacement advertisement that has been cached.

3. The system of claim 1, wherein the yearbook data wherein the graphics includes an image of a user.

4. The system of claim 3, wherein if the user device is connected to a network, the user device checks for a replacement image of the user and if there exists the replacement image of the user, the user device replaces the image of the user with the replacement image of the user before the user device accesses the yearbook data.

5. The system of claim 1, wherein the user device accesses the yearbook data from a storage media interfaced to the user device.

6. The system of claim 1, wherein the user device accesses the yearbook data from a storage interfaced to the user device through the network.

7. A method for providing advertisement in a digital yearbook, the method comprising:

capturing yearbook content in digital format, the digital format having locations for advertisements;

filling the locations for advertisements with at least one advertisement;

accessing the yearbook content, including the at least one advertisement, by a user device;

the user device displaying the yearbook content and the at least one advertisement on a display, the display operatively coupled to the user device; and

replacing one of the at least one advertisement in the yearbook content with a replacement advertisement;

the user device displaying the yearbook content and the replacement advertisement on the display.

8. The method of claim 7, wherein the step of accessing is performed by reading a media device, the yearbook content and the at least one advertisement stored on the media device.

9. The method of claim 8, wherein the step of replacing includes accessing the replacement advertisement through a network, the user device operatively coupled to the network, and storing the replacement advertisement on a storage, the storage operatively coupled to the user device.

10. The method of claim 7, wherein the step of accessing is performed by reading the yearbook content and the at least one advertisement from a remote system, the remote system operatively connected to the user device by a network.

11. A method for providing a digital yearbook, the method performed by a computer having computer-executable instructions stored on non-transitory computer-readable media, the non-transitory computer-readable media interfaced to a computer, the computer executing the computer-executable instructions to implement the method comprising the steps of:

capturing yearbook content in digital format, the digital format having locations for advertisements;

storing the yearbook content in a database;

storing an initial set of advertisements, each of the initial set of advertisements is in one of the locations for advertisements, the initial set of advertisements include a first advertisement and remaining advertisements;

delivering the yearbook content with the initial set of advertisements to a user device;

presenting the yearbook content and the initial set of advertisements at the user device;

replacing the first advertisement with a replacement advertisement; and

presenting the yearbook content, the remaining advertisements, and the replacement advertisement at the user device.

12. The method of claim 11, wherein the step of delivering is performed by the steps of:

copying the yearbook content to a tangible digital media interfaced to the computer;

transferring the tangible digital media to a location of the user device; and

interfacing the tangible digital media to the user device.

13. The method of claim 12, wherein the step of replacing includes accessing the replacement advertisement through a network, the user device operatively coupled to the network, and storing the replacement advertisement on a storage, the storage operatively coupled to the user device.

14. The method of claim 11, wherein the step of delivering is performed by the user device reading the yearbook content and the initial set of advertisements from the database of the computer through a network, the computer operatively connected to the user device by the network.

15. The method of claim 11, wherein the step of storing the initial set of advertisements includes a step of collecting a fee for inclusion of each of the initial set of advertisements in the yearbook content for a period of time.

16. The method of claim 15, wherein the step of replacing the first advertisement with the replacement advertisement further includes a step of collecting a second fee for inclusion of the replacement advertisement in the yearbook content.

17. The method of claim 11, wherein the step of delivering is performed by the user device reading the yearbook content from a social network.