SYSTEMS AND METHODS OF GAMIFICATION FOR A DRIVING PERFORMANCE PRODUCT

• US 20140195272A1
• Filed: 03/15/2013
• Published: 07/10/2014
• Est. Priority Date: 01/07/2013
• Status: Abandoned Application

• Current Assignee: Himex Limited
• Original Assignee: Himex Limited
• Inventors: Sadiq, Hassan, Gwilliam, Shaun Michael
• Application Number:
  US13/837,955
• Publication Number:
  US 20140195272A1
• Time in Patent Office: Days
• US Class Current: 705/4
• CPC Class Codes: G06Q 40/08 Insurance

Abstract

Systems and methods of adding a gamification layer or platform to a driving performance product, such as, a usage-based insurance product. One method includes determining a game-based objective based on the driving performance of a driver, offering a real-world or virtual incentive to the driver to complete the objective, tracking the driving performance of the driver, and determining if the driver achieves the objective. Reduced usage-based insurance premiums may be offered as an incentive to the driver. Other methods include customized game development and continuous improvement strategies.

Claims

1. A method of providing a game-based driving performance application, the method comprising:

determining an objective associated with driving performance of a driver;

communicating at least one objective to the driver;

receiving data associated with activity related to the objective;

determining a result based on comparing the data to the objective; and

reporting the result to at least one user;

wherein communicating the objective to the driver comprises a game-based interaction.

2. The method of claim 1, further comprising:

offering an incentive to the driver to complete the objective; and

providing the incentive to the driver if the driver completes the objective;

wherein offering the incentive to the driver comprises a game-based interaction.

3. The method of claim 2, wherein the incentive comprises a reduction in the cost of an insurance premium associated with the driver.

4. The method of claim 2, wherein the incentive comprises a virtual incentive.

5. The method of claim 1, wherein determining an objective comprises determining the objective based on prior driving performance of the driver.

6. The method of claim 1, wherein determining an objective comprises determining the objective based on prior results or prior incentives.

7. The method of claim 1, wherein the objective is associated with reducing a risk associated with a driving behavior of the driver.

8. The method of claim 1, wherein the objective comprises a virtual objective, wherein the virtual objective does not require actual driving.

9. The method of claim 1, wherein the objective comprises driving behaviors.

10. The method of claim 1, wherein the at least one user comprises the driver, and wherein reporting the result to the driver comprises a game-based interaction.

11. The method of claim 1, wherein the at least one user is associated with the driving performance application, and wherein reporting the result comprises modifying a profile of the driver.

12. The method of claim 11, wherein the user comprises an insurance carrier or a fleet manager, and the profile of the driver is maintained in a database.

13. The method of claim 1, wherein the data received is captured by a device associated with a vehicle driven by the driver.

14. The method of claim 1, further comprising determining a recommended game for the driver, and wherein the objective is communicated to the driver as a game-based objective.

15. The method of claim 1, wherein the at least one objective is a plurality of objectives, and further comprising receiving an objective selection from the driver.

16. A method of developing an objective for a game-based driving performance application, the method comprising:

receiving data associated with driving performance of a driver;

determining a profile of the driver based on the driving performance of a driver; and

generating the objective based on the profile of the driver, wherein the objective is associated with reducing a risk associated with a driving behavior of the driver.

17. The method of claim 16, wherein the objective comprises a situation associated with a prior situation in the data.

18. The method of claim 16, further comprising determining a vehicle profile.

19. A method of developing objectives for a game-based driving performance application, the method comprising:

generating an objective based on the profile of a first driver, wherein the objective is associated with reducing a risk associated with a driving behavior of the first driver;

communicating the objective to the first driver;

offering an incentive to the first driver to achieve the objective;

determining if the first driver achieves the objective; and

communicating the objective and offering the incentive to a second driver if the first driver achieved the objective.

20. The method of claim 19, further comprising revising the objective if the first driver does not achieve the objective.

21. The method of claim 19, further comprising revising the incentive if the first driver does not achieve the objective.

22. A system for a game-based driving performance application, comprising:

a computer system, comprising a memory and a processor, wherein the memory comprises the application, and wherein the application comprises logic for;

determining an objective associated with driving performance of a driver;

communicating at least one objective to the driver;

receiving data associated with activity related to the objective;

determining a result based on comparing the data to the objective; and

reporting the result to at least one user;

wherein communicating the objective to the driver comprises a game-based interaction.

23. A computer readable medium comprising a game-based driving performance application, wherein the application comprises logic for:

determining an objective associated with driving performance of a driver;

communicating at least one objective to the driver;

receiving data associated with activity related to the objective;

determining a result based on comparing the data to the objective; and

reporting the result to at least one user;

wherein communicating the objective to the driver comprises a game-based interaction.

24. A system for a game-based driving performance application, comprising:

means for determining an objective associated with driving performance of a driver;

means for communicating at least one objective to the driver;

means for receiving data associated with activity related to the objective;

means for determining a result based on comparing the data to the objective; and

means for reporting the result to at least one user;

wherein the means for communicating the objective to the driver comprises a game-based interaction.