USER TERMINAL AND METHOD AND SYSTEM FOR PROVIDING ADVERTISEMENT
First Claim
1. An advertisement providing system comprising:
- a first server configured to generate and store user models of interest, based on a history of behavior information of a user terminal and advertisement-of-interest selection conditions input by a user;
a second server configured to generate and store target user attribute models, based on advertisement information and target user selection conditions provided from an advertisement provider; and
a third server configured to detect a model by detecting the user models of interest and the target user attribute models based on user information, when the user information is transmitted from the user terminal, and is configured to recommend an advertisement related to the detected model.
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Abstract
An advertisement providing system is provided. The system includes a first server configured to generate and store user models of interest, based on behavior history information of a user terminal and advertisement-of-interest selection conditions input by a user; a second server configured to generate and store target user attribute models, based on advertisement information and target user selection conditions provided from an advertisement provider; and a third server configured to detect a model by detecting the user models of interest and the target user attribute models based on user information when the user information is transmitted form the user terminal, and recommending an advertisement related to the detected model to the user terminal.
203 Citations
29 Claims
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1. An advertisement providing system comprising:
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a first server configured to generate and store user models of interest, based on a history of behavior information of a user terminal and advertisement-of-interest selection conditions input by a user; a second server configured to generate and store target user attribute models, based on advertisement information and target user selection conditions provided from an advertisement provider; and a third server configured to detect a model by detecting the user models of interest and the target user attribute models based on user information, when the user information is transmitted from the user terminal, and is configured to recommend an advertisement related to the detected model. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. A user terminal comprising:
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a communicator configured to establish communication with a server; and a display configured to receive and display an advertisement recommended from the server based on user information, when the user information is transmitted to the server via the communicator, wherein the advertisement is related to at least one user model of interest from among user models of interest generated based on a history of behavior information of a user terminal and advertisement-of-interest selection conditions input by a user, and target user attribute models generated based on advertisement information and target user selection conditions provided from an advertisement provider.
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12. A method of providing an advertisement, the method comprising:
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generating and storing user models of interest, based on a history of behavior information of a user terminal and advertisement-of-interest selection conditions input by a user; generating and storing target user attribute models, based on advertisement information and target user selecting conditions provided from advertisement provider; and detecting a model by detecting the user models of interest and the target user attribute models based on user information, when the user information is transmitted from the user terminal, and recommending an advertisement related to the detected model. - View Dependent Claims (13, 14, 15, 16, 17, 18, 19, 20, 22, 23, 24, 25)
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21. A method of providing advertisement, the method comprising:
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generating and storing user models of interest; generating and storing target user attribute models; detecting a model, and recommending an advertisement related to the detected model.
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26. An advertisement providing server, the server comprising:
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the server being configured to transmit an advertisement to a display based on user information; wherein the advertisement transmitted by the server is related to at least one user model of interest from among user models of interest generated based on a history of behavior information of a user terminal and advertisement-of-interest selection conditions input by a user, and based on target user attribute models generated based on advertisement information and target user selection conditions provided from an advertisement provider.
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27. An advertisement providing system comprising:
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a server configured to generate and store user models of interest; the server configured to generate and store target user attribute models; and the server configured to detect a model by detecting the user models of interest and the target user attribute models based on user information, and is configured to recommend an advertisement related to the detected model. - View Dependent Claims (28, 29)
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Specification