GATHERING AND USING INFORMATION REGARDING VIEWERS' FAMILIARITY WITH MEDIA-CONTENT ITEMS
First Claim
1. A method for presenting a question associated with a secondary media-content item, the method comprising:
- receiving, by a media-presentation device, at least a portion of the secondary media-content item;
receiving, by the media-presentation device, the question associated with the secondary media-content item;
presenting, by the media-presentation device, at least a portion of the secondary media-content item;
presenting, by the media-presentation device, the question; and
if a correct answer to the question is received before the secondary media-content item has been completely presented, then;
providing an incentive.
4 Assignments
0 Petitions
Accused Products
Abstract
When an advertisement is presented to a viewer, that viewer is also presented with a question related to the contents of the advertisement. The viewer is rewarded if he correctly answers the question. In some embodiments, the reward is the cancellation of the unviewed portion of the advertisement. The viewer'"'"'s response is directly related to this viewer'"'"'s familiarity with and reaction to the advertising campaign. Information about that response is gathered and analyzed. If it is determined that the viewer is sufficiently aware of this advertisement, then a different advertisement could be sent in the future to avoid boring the viewer. Responses from several viewers could be used to determine when a particular phase of an advertising campaign has reached an optimum “saturation” level among the viewers. The campaign can then move on to the next phase.
68 Citations
23 Claims
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1. A method for presenting a question associated with a secondary media-content item, the method comprising:
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receiving, by a media-presentation device, at least a portion of the secondary media-content item; receiving, by the media-presentation device, the question associated with the secondary media-content item; presenting, by the media-presentation device, at least a portion of the secondary media-content item; presenting, by the media-presentation device, the question; and if a correct answer to the question is received before the secondary media-content item has been completely presented, then; providing an incentive. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12)
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13. A media-presentation device configured for presenting a question associated with a secondary media-content item, the media-presentation device comprising:
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a communications interface configured for receiving at least a portion of the secondary media-content item and for receiving the question associated with the secondary media-content item; and a processor operatively connected to the communications interface and configured for; presenting at least a portion of the secondary media-content item; presenting the question; and if a correct answer to the question is received before the secondary media-content item has been completely presented, then; providing an incentive. - View Dependent Claims (14)
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15. A method for sending a question associated with a secondary media-content item, the method comprising:
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sending, by a media-content server to a media-presentation device, at least a portion of the secondary media-content item; and sending, by the media-content server to the media-presentation device, the question associated with the secondary media-content item. - View Dependent Claims (16, 17, 18, 19, 20, 21)
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22. A media-content server configured for sending a question associated with a secondary media-content item, the media-content server comprising:
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a communications interface configured for sending, to a media-presentation device, at least a portion of the secondary media-content item and for sending, to the media-presentation device, the question associated with the secondary media-content item; and a processor operatively connected to the communications interface. - View Dependent Claims (23)
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Specification