METHOD AND SYSTEM FOR DETERMINING ITEM SPECIFIC USER INTEREST
First Claim
1. An apparatus for determining item specific user interest comprising:
- a processor; and
a memory comprising program code, wherein the processor under control of the program code causes the apparatus to;
render a tag on top of a content item of a website;
activate an e-commerce application from the tag related to the content item;
render a second item related to the content item within the e-commerce application;
monitor one or more user actions related to the second item;
calculate a score for each of the one or more user actions; and
determine a value of a level of user interest based on the calculated scores.
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Accused Products
Abstract
A method for determining item specific user interest includes rendering a tag on top of a content item of a website, activating an e-commerce application from the tag related to the content item, and rendering a second item related to the content item on the e-commerce application. The method also includes monitoring one or more actions performed by the user related to the item on the e-commerce application. The method further includes assigning scores to the one or more actions performed by the user related to the item. In addition, the method includes determining a level of interest value of the user for the item based on scores assigned to the one or more actions.
19 Citations
20 Claims
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1. An apparatus for determining item specific user interest comprising:
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a processor; and a memory comprising program code, wherein the processor under control of the program code causes the apparatus to; render a tag on top of a content item of a website; activate an e-commerce application from the tag related to the content item; render a second item related to the content item within the e-commerce application; monitor one or more user actions related to the second item; calculate a score for each of the one or more user actions; and determine a value of a level of user interest based on the calculated scores. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. A method for determining item specific user interest comprising:
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rendering a tag on top of a content item of a website; activating an e-commerce application from the tag related to the content item; rendering a second item related to the content item within the e-commerce application; monitoring one or more user actions related to the second item; calculating a score for each of the one or more user actions; and determining a value of a level of user interest based on the calculated scores. - View Dependent Claims (9, 10, 11, 12, 13, 14)
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15. A system for determining item specific user interest comprising:
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a display for rendering a tag in top of a content item of a website; a processor for activating an e-commerce application from the tag related to the content item; a display for rendering a second item related to the content item within the e-commerce application; a user behavior monitoring module configured to monitor one or more user actions related to the second item; a scoring module configured to calculate a score for each of the one or more user actions; and an interest determining module configured to determine a value of a level of user interest based on the calculated scores. - View Dependent Claims (16, 17, 18, 19, 20)
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Specification