Computer-Based Method and System for Targeted Recruiting of Healthcare Professionals

• US 20150032462A1
• Filed: 07/24/2013
• Published: 01/29/2015
• Est. Priority Date: 07/24/2013
• Status: Abandoned Application

• Current Assignee: Fusion Marketing Group, Inc.
• Original Assignee: Fusion Marketing Group, Inc.
• Inventors: Dardick, Georgia, Santilli, Marianne
• Application Number:
  US13/949,297
• Publication Number:
  US 20150032462A1
• Time in Patent Office: Days
• US Class Current: 705/2
• CPC Class Codes: G06Q 10/1053 Employment or hiring
• CPC Class Codes: G16H 40/20 for the management or administration of healthcare resources or facilities, e.g. managing hospital staff or surgery rooms

Abstract

The computer-based recruiting method and system has a server posting a cookie on the healthcare-worker'"'"'s internet-enabled-device to track the device and browser history. A semi-custom internet ad is displayed to the worker when the device is detected in an ad network. An ad hyperlink points a healthcare professional webpage. By accepting further worker input-data the computer associates the earlier logged data with the input-data which enables tracking and a cost-based analysis of the sponsored ads, the ad network, the number of internet-acts by the worker, and the geographic data. An ad generator, with a processor, creates a custom ad unique to either the worker or professional field or geographic worker-inquiry. At the web-server-portal, an input module accepts input-data A matching module associates browser history, a worker-internet-id, and the input-data.

Claims

1. A computer-based method for recruiting a healthcare professional who uses an internet-enabled device to communicate with a recruitment computer server system via a telecommunications network, said recruitment computer server coupled to a recruitment database, the method comprising:

uploading a cookie onto the healthcare professional'"'"'s internet-enabled device whenever the interne-enabled device engages in a telecommunications event with the recruitment computer server system, said cookie upload delivered by said recruitment computer server;

said recruitment computer server gathering a browser history from said professional'"'"'s internet-enabled device whenever the internet-enabled device engages in a telecommunications event with the recruitment computer server system and logging said browser history unique to said healthcare professional into said recruitment database, said browser history associated with a unique healthcare professional identifier in said recruitment database;

creating a custom internet ad unique to either said healthcare professional or unique to a professional field for said healthcare professional or unique to a geographic location for said healthcare professional;

creating a healthcare professional webpage for said healthcare professional, when;

(a) the number of telecommunications events with the recruitment computer server system by the internet-enabled device of the healthcare professional exceeds a predetermined number;

(b) a projected annual salary for a class of healthcare professionals exceeds a predetermined value and said healthcare professional is within said class;

or (c) an employer has recruitment needs for a number of healthcare professional recruits;

inserting a hyperlink into said custom internet ad, said hyperlink pointing to said healthcare professional webpage;

delivering and effecting the display of said custom internet ad to said internet-enabled device based upon detection of said cookie;

delivering and effecting the display of said healthcare professional webpage to said internet-enabled device due to an activation of said hyperlink; and

accepting employment related data or personal profile data from said healthcare professional via said recruitment computer server and associating the earlier logged data with said personal profile data.

2. A computer-based method for recruiting the healthcare professional as claimed in claim 1 wherein the recruitment computer server is coupled via the telecommunications network to an ad network deployed over the telecommunications network, and

wherein the step of gathering said browser history for said recruitment computer server and said recruitment database includes gathering said browser history via said ad network when said internet-enabled device engages in a telecommunications event with the ad network;

and

transferring the browser history from the ad network to said recruitment computer server.

3. A computer-based method for recruiting the healthcare professional as claimed in claim 1 wherein said unique healthcare professional identifier is unique to the healthcare professional'"'"'s internet-enabled device.

4. A computer-based method for recruiting the healthcare professional as claimed in claim 1 wherein said cookie is uploaded onto said healthcare professional'"'"'s internet-enabled device the first time such device has a telecommunications event with the recruitment computer server system.

5. A computer-based method for recruiting the healthcare professional as claimed in claim 1 including creating a generic webpage to be served up by said recruitment computer server to a visitor'"'"'s internet-enabled device and wherein said cookie is uploaded onto said visitor'"'"'s internet-enabled device during such telecommunications event with the recruitment computer server system.

6. A computer-based method for recruiting the healthcare professional as claimed in claim 1 wherein the creation of said healthcare professional webpage further occurs when said employer has recruitment needs which exceeds a predetermined number of healthcare professional recruits.

7. A computer-based method for recruiting the healthcare professional as claimed in claim 1 wherein the recruitment computer server is coupled via the telecommunications network to an ad network deployed over the telecommunications network, and

wherein the step of delivering and effecting the display of said custom internet ad to said internet-enabled device based upon detection of said cookie by said ad network.

8. A computer-based method for recruiting the healthcare professional as claimed in claim 1 wherein the recruitment database is a spread sheet.

9. A computer-based method for recruiting the healthcare professional as claimed in claim 2 wherein the step of delivering and effecting the display of said custom internet ad to said internet-enabled device based upon detection of said cookie by said ad network.

10. A computer-based method for recruiting the healthcare professional as claimed in claim 9 including tracking said internet-enabled device with said cookie via said ad network and logging browser histories and tracking data into said recruitment database.

11. A computer-based method for recruiting the healthcare professional as claimed in claim 1 including:

populating said recruitment database with healthcare professional data from one or more third party sources of healthcare professional data; and

wherein logging said browser history unique to the interne-enabled device for said healthcare professional includes matching the third-party supplied data with either said browser history or said healthcare professional internet-enabled device.

12. A computer-based method for recruiting the healthcare professional as claimed in claim 11 wherein the creation of said healthcare professional webpage includes creating said healthcare professional webpage which is unique to said healthcare professional.

13. A computer-based method for recruiting the healthcare professional as claimed in claim 1 wherein the custom interne ad is either a banner ad or a sponsored link ad.

14. A computer-based method for recruiting a healthcare professional who uses an internet-enabled device to communicate with a recruitment computer server system via a telecommunications network, said recruitment computer server coupled to a recruitment database, and an ad network deployed over the telecommunications network and coupled to said recruitment computer server, the method comprising:

initially uploading a cookie onto the healthcare professional'"'"'s interne-enabled device when the internet-enabled device engages in a telecommunications event with the recruitment computer server system, said cookie upload delivered by said recruitment computer server;

said recruitment computer server gathering a browser history from said professional'"'"'s internet-enabled device either directly or through said ad network whenever the interne-enabled device engages in a telecommunications event with either the recruitment computer server system or said ad network;

logging said browser history unique to said healthcare professional into said recruitment database, said browser history associated with either a unique healthcare professional identifier or an internet-enabled device identifier in said recruitment database;

creating a custom internet ad unique to either said healthcare professional or unique to a professional field for said healthcare professional or unique to a geographic location for said healthcare professional;

creating a healthcare professional webpage, unique to either said healthcare professional or unique to a professional field for said healthcare professional or a geographic location unique to said healthcare professional;

inserting a hyperlink into said custom internet ad, said hyperlink pointing to said healthcare professional webpage;

delivering and effecting the display of said custom internet ad to said internet-enabled device based upon detection of said cookie when said internet-enabled device engages in a telecommunications event with said ad network; and

delivering and effecting the display of said healthcare professional webpage due to an activation of said hyperlink;

accepting further healthcare professional data from said healthcare professional via the healthcare professional webpage on said recruitment computer server and associating the earlier logged data with said further healthcare professional data.

15. A computer-based method for recruiting the healthcare professional as claimed in claim 14 wherein the step of gathering said browser history for said recruitment computer server and said recruitment database includes gathering said browser history via said ad network when said internet-enabled device engages in a telecommunications event with the ad network;

and

transferring the browser history from the ad network to said recruitment computer server.

16. A computer-based method for recruiting the healthcare professional as claimed in claim 14 including creating a generic webpage to be served up by said recruitment computer server to a visitor'"'"'s interne-enabled device and wherein said cookie is uploaded onto said visitor'"'"'s internet-enabled device during such telecommunications event with the recruitment computer server system.

17. A computer-based method for recruiting the healthcare professional as claimed in claim 14 including tracking said internet-enabled device with said cookie via said ad network and logging browser histories and tracking data into said recruitment database.

18. A computer-based method for recruiting the healthcare professional as claimed in claim 14 including:

populating said recruitment database with healthcare professional data from one or more third party sources of healthcare professional data; and

wherein logging said browser history unique to the interne-enabled device for said healthcare professional includes matching the third-party supplied data with either said browser history or said healthcare professional internet-enabled device.

19. A computer-based method for recruiting the healthcare professional as claimed in claim 14 wherein the custom interne ad is either a banner ad or a sponsored link ad.

20. A computer system for recruiting a healthcare professional who uses an internet-enabled device to communicate with a recruitment computer server system via a telecommunications network, said recruitment computer server coupled to a recruitment database, and an ad network deployed over the telecommunications network and coupled to said recruitment computer server, the healthcare professional'"'"'s internet-enabled device adapted to communicate over said telecommunications network to one or the other of said recruitment computer server or said ad network, the system comprising:

a computer having a processor and a memory which supports the operation of said recruitment computer server, said computer having a data portal and a web server portal communicatively coupled to said telecommunications network, said memory containing said recruitment database;

as part of said computer, processor and memory, means for uploading a cookie onto the healthcare professional'"'"'s internet-enabled device when the interne-enabled device engages in a telecommunications event with the computer via the web server portal;

means for accepting, as part of said computer via said data portal, a browser history from said professional'"'"'s internet-enabled device either directly or through said ad network whenever the internet-enabled device engages in a telecommunications event with either the recruitment computer server system or said ad network;

means for storing said browser history unique to said interne-enabled device for the healthcare professional into said recruitment database, said browser history associated with either a unique healthcare professional identifier or an internet-enabled device identifier in said recruitment database;

an ad generator, operative with said processor, said memory and said database, for creating a custom internet ad unique to either said healthcare professional or unique to a professional field for said healthcare professional or unique to a geographic for said healthcare professional;

a webpage publisher, operative with said processor, said memory and said database, for creating a healthcare professional webpage, unique to either said healthcare professional or unique to a professional field for said healthcare professional or a geographic location unique to said healthcare professional, said recruitment computer server causing said webpage publisher to effect the display of said healthcare professional webpage upon activation of an associated hyperlink;

means for inserting said associated hyperlink into said custom internet ad, said hyperlink pointing to said healthcare professional webpage;

at said web server portal, means for accepting further healthcare professional data from said healthcare professional via the healthcare professional webpage on said recruitment computer server;

said means for storing further storing said further healthcare professional data in said recruitment database; and

means for associating said browser history and at least one of said unique healthcare professional identifier or said internet-enabled device identifier with said further healthcare professional data in said recruitment database.