METHOD AND SYSTEM FOR CROSS-CHANNEL MEDIA ASSETS MANAGEMENT

• US 20150150068A1
• Filed: 11/22/2013
• Published: 05/28/2015
• Est. Priority Date: 11/22/2013
• Status: Abandoned Application

• Current Assignee: Sizmek Technologies Ltd. (Sizmek, Inc.)
• Original Assignee: Mediamind Technologies (Shanghai) Ltd. (Sizmek, Inc.)
• Inventors: Schler, Jonathan, Nishri, Ariel
• Application Number:
  US14/087,713
• Publication Number:
  US 20150150068A1
• Time in Patent Office: Days
• US Class Current: 725/116
• CPC Class Codes: H04N 21/23439 for generating different versions
• CPC Class Codes: H04N 21/25808 Management of client data terminal profiles in network data switching protocols H04L67/303
• CPC Class Codes: H04N 21/6582 Data stored in the client, e.g. viewing habits, hardware capabilities, credit card number arrangements where receivers interact with the broadcast H04H20/38
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02

Abstract

A method and system for delivering a media asset to a plurality of destinations across a plurality of different media channels are provided. The method includes determining that the media asset is uploaded to at least one content source node; determining that a media plan associated with the media asset is uploaded to the at least one content source node; analyzing the media plan to determine the plurality of destinations for the media asset, the plurality of destinations are served through at least two different media channels; for each of the plurality of destinations, determining at least one transcoding scheme corresponding to the destination of the plurality of destinations; for each of the plurality of destinations, transcoding the media asset into a format compliant with properties of the at least one transcoding scheme; and delivering each transcoded media asset to the corresponding destination of the at least one transcoding scheme.

Claims

1. A method for delivering a media asset to a plurality of destinations across a plurality of different media channels, comprising:

determining that the media asset is uploaded to at least one content source node;

determining that a media plan associated with the media asset is uploaded to the at least one content source node;

analyzing the media plan to determine the plurality of destinations for the media asset, wherein the plurality of destinations are served through at least two different media channels;

for each of the plurality of destinations, determining at least one transcoding scheme corresponding to the destination of the plurality of destinations;

for each of the plurality of destinations, transcoding the media asset into a format compliant with properties of the at least one transcoding scheme; and

delivering each transcoded media asset to the corresponding destination of the at least one transcoding scheme.

2. The method of claim 1, wherein the media asset is any one of:

a video asset, an audio asset, a rich media asset, and an image asset.

3. The method of claim 1, wherein the at least one transcoding scheme is further determined based on a user device consuming information from the destination.

4. The method of claim 1, wherein the transcoding scheme is further defined according to properties of the uploaded media asset.

5. The method of claim 1, further comprising:

saving each of the transcoded media assets in the at least one content source node.

6. The method of claim 5, further comprising:

determining which of the at least one content source node each transcoded media asset should be saved in based on the transcoded media asset'"'"'s associated destination.

7. The method of claim 1, wherein the media plan further defines information regarding a form of delivery of the each transcoded asset, wherein the a form of delivery comprises at least one of:

packaging of the assets and delivery of the assets with at least an accompanying file.

8. The method of claim 7, wherein the least an accompanying file includes at least one of:

metadata, an image, a banner, and an interactive layer.

9. The method of claim 7, wherein the media asset accompanied by any one of:

the interactive layer, the image, and the banner is an online advertisement.

10. The method of claim 1, wherein each of a plurality of different media channels includes at least:

a TV station, a radio station, an online-advertisement platform, an electronic billboard, and an Internet kiosk.

11. The method of claim 1, wherein the online-advertisement platform includes at least any one of:

a web-site, a social media network, an Internet video-on-demand service, an Internet radio station, and a video-sharing web-site.

12. A non-transitory computer readable medium having stored thereon instructions for causing one or more processing units to execute the method according to claim 1.

13. A system for delivering a media asset to a plurality of destinations across a plurality of different media channels, comprising:

a processor; and

a memory communicatively connected to the processor, the memory contains instructions that when executed by the processor, configured the system to;

determine that the media asset is uploaded to at least one content source node;

determine that a media plan associated with the media asset is uploaded to the at least one content source node;

analyze the media plan to determine the plurality of destinations for the media asset, wherein the plurality of destinations are served through at least two different media channels;

for each of the plurality of destinations, determine at least one transcoding scheme corresponding to the destination of the plurality of destinations;

for each of the plurality of destinations, transcode the media asset into a format compliant with properties of the at least one transcoding scheme; and

deliver each transcoded media asset to the corresponding destination of the at least one transcoding scheme.

14. The system of claim 13, wherein the media asset is any one of:

a video asset, a rich media asset, an audio asset, and an image asset.

15. The system of claim 13, wherein the at least one transcoding scheme is further determined based on a user device consuming information from the destination.

16. The system of claim 13, wherein the transcoding scheme is further defined according to properties of the uploaded media asset.

17. The system of claim 13, wherein the system is further configured to save each of the transcoded media assets in the at least one content source node.

18. The system of claim 17, wherein the system is further configured to determine which of the at least one content source node each transcoded media asset should be saved in based on the transcoded media asset'"'"'s associated destination.

19. The system of claim 18, wherein the media plan further defines information regarding a form of delivery of the each transcoded asset, wherein the a form of delivery comprises at least one of:

packaging of the assets and delivery of the assets with at least an accompanying file.

20. The system of claim 19, wherein the least an accompanying file includes at least one of:

metadata, an image, a banner, and an interactive layer.

21. The system of claim 19, wherein the media asset accompanied by any one of:

the interactive layer, the image, and the banner is an online advertisement.

22. The system of claim 13, wherein each of a plurality of different media channels includes at least:

a TV station, a radio station, an online-advertisement platform, an electronic billboard, and an Internet kiosk.

23. The system of claim 13, wherein the online-advertisement platform includes at least any one of:

a web-site, a social media network, an Internet video-on-demand service, an Internet radio station, and a video-sharing web-site.