ENRICHING SEARCH RESULTS

• US 20160078137A1
• Filed: 11/23/2015
• Published: 03/17/2016
• Est. Priority Date: 10/29/2010
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Mano, Adi, Kol, Tomer, Tsvetkov, Igor, Bar-Yossef, Ziv, Cohen, Tal, Goel, Kavi J., Gupta, Pravir Kumar, Oz, Nitsan, Naim, Oren
• Granted Patent: US 9,536,006 B2
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06F 16/24575 using context
• CPC Class Codes: G06F 16/24578 using ranking
• CPC Class Codes: G06F 16/248 Presentation of query results
• CPC Class Codes: G06F 16/951 Indexing; Web crawling techniques
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06F 16/9538 Presentation of query results

Abstract

Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for enhancing search results. In one aspect, a method includes identifying a plurality of registered publishers for enriched search results and, for each registered publisher, obtaining enrichment information from the registered publisher and associating the enrichment information with a resource provided by the publisher. A query is received. A plurality of responsive resources that are responsive to the query are identified. A first responsive resource is determined to be associated with enrichment information. An enriched search result is provided, the enriched search result identifying the first responsive resource and including the first responsive resource'"'"'s associated enrichment information.

Claims

1. A method comprising:

responsive to a query from a user;

identifying, by a search engine system using a search engine index, a plurality of responsive resources;

determining, by the search engine system, that a first responsive resource, in the plurality of responsive resources, is associated in the search engine index with enrichment information obtained from a first registered publisher of the first responsive resource;

providing, by the search engine system to the user, an enriched search result, the enriched search result identifying the first responsive resource and including the enrichment information associated with first responsive resource; and

providing, by the search engine system and without requiring additional user action, to the user, refreshed enrichment information associated with the first responsive resource for display, wherein the refreshed enrichment information is live enrichment information.

2. The method of claim 1, wherein determining that the first responsive resource is associated with enrichment information comprises:

identifying responsive enrichment information, responsive enrichment information being enrichment information that is responsive to the query; and

determining that the first responsive resource is associated with the responsive enrichment information.

3. The method of claim 2, wherein identifying the responsive enrichment information is performed in parallel with identifying the responsive resources.

4. The method of claim 1, wherein providing the enrichment information comprises obtaining the enrichment information from an enrichment information resource location distinct from a resource location for the first responsive resource.

5. The method of claim 1, further comprising:

periodically re-indexing resources published by registered publishers and resources provided by other publishers at a first frequency; and

periodically re-obtaining enrichment information from the registered publishers at a second frequency more frequent than the first frequency.

6. The method of claim 1, further comprising refreshing the enrichment information associated with the first responsive resource.

7. The method of claim 1, wherein obtaining the query comprises receiving the query from a user device, and wherein providing the enriched search result comprises sending a document including the enriched search result to the user device.

8. A system comprising one or more computers configured to perform operations comprising:

responsive to a query from a user;

identifying, by a search engine system using a search engine index, a plurality of responsive resources;

determining, by the search engine system, that a first responsive resource, in the plurality of responsive resources, is associated in the search engine index with enrichment information obtained from a first registered publisher of the first responsive resource;

providing, by the search engine system to the user, an enriched search result, the enriched search result identifying the first responsive resource and including the enrichment information associated with first responsive resource; and

providing, by the search engine system and without requiring additional user action, to the user, refreshed enrichment information associated with the first responsive resource for display, wherein the refreshed enrichment information is live enrichment information.

9. The system of claim 8, wherein determining that the first responsive resource is associated with enrichment information comprises:

identifying responsive enrichment information, responsive enrichment information being enrichment information that is responsive to the query; and

determining that the first responsive resource is associated with the responsive enrichment information.

10. The system of claim 9, wherein identifying the responsive enrichment information is performed in parallel with identifying the responsive resources.

11. The system of claim 8, wherein providing the enrichment information comprises obtaining the enrichment information from an enrichment information resource location distinct from a resource location for the first responsive resource.

12. The system of claim 8, further comprising:

periodically re-indexing resources published by registered publishers and resources provided by other publishers at a first frequency; and

periodically re-obtaining enrichment information from the registered publishers at a second frequency more frequent than the first frequency.

13. The system of claim 8, further comprising:

refreshing the enrichment information associated with the first responsive resource.

14. The system of claim 8, wherein obtaining the query comprises receiving the query from a user device, and wherein providing the enriched search result comprises sending a document including the enriched search result to the user device.

15. A computer storage medium encoded with a computer program, the program comprising instructions that when executed by one or more computers cause the one or more computers to perform operations comprising:

responsive to a query from a user;

identifying, by a search engine system using a search engine index, a plurality of responsive resources;

determining, by the search engine system, that a first responsive resource, in the plurality of responsive resources, is associated in the search engine index with enrichment information obtained from a first registered publisher of the first responsive resource;

providing, by the search engine system to the user, an enriched search result, the enriched search result identifying the first responsive resource and including the enrichment information associated with first responsive resource; and

providing, by the search engine system and without requiring additional user action, to the user, refreshed enrichment information associated with the first responsive resource for display, wherein the refreshed enrichment information is live enrichment information.

16. The computer storage medium of claim 15, wherein determining that the first responsive resource is associated with enrichment information comprises:

identifying responsive enrichment information, responsive enrichment information being enrichment information that is responsive to the query; and

determining that the first responsive resource is associated with the responsive enrichment information.

17. The computer storage medium of claim 16, wherein identifying the responsive enrichment information is performed in parallel with identifying the responsive resources.

18. The computer storage medium of claim 15, wherein providing the enrichment information comprises obtaining the enrichment information from an enrichment information resource location distinct from a resource location for the first responsive resource.

19. The computer storage medium of claim 15, the operations further comprising:

periodically re-indexing resources published by registered publishers and resources provided by other publishers at a first frequency; and

periodically re-obtaining enrichment information from the registered publishers at a second frequency more frequent than the first frequency.

20. The computer storage medium of claim 15, the operations further comprising refreshing the enrichment information associated with the first responsive resource.