Enriching search results

• US 9,536,006 B2
• Filed: 11/23/2015
• Issued: 01/03/2017
• Est. Priority Date: 10/29/2010
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Cohen, Tal, Bar-Yossef, Ziv, Tsvetkov, Igor, Kol, Tomer, Mano, Adi, Naim, Oren, Oz, Nitsan, Gupta, Pravir Kumar, Goel, Kavi J.
• Primary Examiner(s): Hershley, Mark E
• Application Number:
  US14/949,308
• Publication Number:
  US 20160078137A1
• Time in Patent Office: 407 Days
• Field of Search: 707/731
• US Class Current: 1/1
• CPC Class Codes: G06F 16/24575 using context
• CPC Class Codes: G06F 16/24578 using ranking
• CPC Class Codes: G06F 16/248 Presentation of query results
• CPC Class Codes: G06F 16/951 Indexing; Web crawling techniques
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06F 16/9538 Presentation of query results

Abstract

Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for enhancing search results. In one aspect, a method includes identifying a plurality of registered publishers for enriched search results and, for each registered publisher, obtaining enrichment information from the registered publisher and associating the enrichment information with a resource provided by the publisher. A query is received. A plurality of responsive resources that are responsive to the query are identified. A first responsive resource is determined to be associated with enrichment information. An enriched search result is provided, the enriched search result identifying the first responsive resource and including the first responsive resource'"'"'s associated enrichment information.

Claims

1. A method comprising:

obtaining, by a search engine system, respective registration information from each of a plurality of publishers, the registration information including a location of respective enrichment information to be added to search results identifying resources provided by the respective publisher, each of the publishers being publishers registered with the search engine system;

storing the registration information from the plurality of publishers for later use by the search engine system;

receiving, by the search engine system, a query from a user;

identifying, by the search engine system, a plurality of responsive resources, the plurality of responsive resources including a first responsive resource;

determining, by the search engine system, that the first responsive resource is a resource for a first publisher that is associated with enrichment information;

obtaining first enrichment information from the location of respective enrichment information included in the registration information provided by the first publisher to the search engine system; and

providing, by the search engine system, in a response to the query, an enriched search result that identifies the first responsive resource and includes the first enrichment information.

2. The method of claim 1, wherein determining that the first responsive resource is associated with enrichment information comprises:

identifying responsive enrichment information, responsive enrichment information being enrichment information that is responsive to the query; and

determining that the first responsive resource is associated with the responsive enrichment information.

3. The method of claim 2, wherein identifying the responsive enrichment information is performed in parallel with identifying the responsive resources.

4. The method of claim 1, wherein providing the enrichment information comprises obtaining the enrichment information from an enrichment information resource location distinct from a resource location for the first responsive resource.

5. The method of claim 1, further comprising:

periodically re-indexing resources published by registered publishers and resources provided by other publishers at a first frequency; and

periodically re-obtaining enrichment information from the registered publishers at a second frequency more frequent than the first frequency.

6. The method of claim 1, further comprising refreshing the enrichment information associated with the first responsive resource.

7. The method of claim 1, wherein obtaining the query comprises receiving the query from a user device, and wherein providing the enriched search result comprises sending a document including the enriched search result to the user device.

8. A system comprising one or more computers configured to perform operations comprising:

obtaining, by a search engine system, respective registration information from each of a plurality of publishers, the registration information including a location of respective enrichment information to be added to search results identifying resources provided by the respective publisher, each of the publishers being publishers registered with the search engine system;

storing the registration information from the plurality of publishers for later use by the search engine system;

receiving, by the search engine system, a query from a user;

identifying, by the search engine system, a plurality of responsive resources, the plurality of responsive resources including a first responsive resource;

determining, by the search engine system, that the first responsive resource is a resource for a first publisher that is associated with enrichment information;

obtaining first enrichment information from the location of respective enrichment information included in the registration information provided by the first publisher to the search engine system; and

providing, by the search engine system, in a response to the query, an enriched search result that identifies the first responsive resource and includes the first enrichment information.

9. The system of claim 8, wherein determining that the first responsive resource is associated with enrichment information comprises:

identifying responsive enrichment information, responsive enrichment information being enrichment information that is responsive to the query; and

determining that the first responsive resource is associated with the responsive enrichment information.

10. The system of claim 9, wherein identifying the responsive enrichment information is performed in parallel with identifying the responsive resources.

11. The system of claim 8, wherein providing the enrichment information comprises obtaining the enrichment information from an enrichment information resource location distinct from a resource location for the first responsive resource.

12. The system of claim 8, further comprising:

periodically re-indexing resources published by registered publishers and resources provided by other publishers at a first frequency; and

periodically re-obtaining enrichment information from the registered publishers at a second frequency more frequent than the first frequency.

13. The system of claim 8, further comprising:

refreshing the enrichment information associated with the first responsive resource.

14. The system of claim 8, wherein obtaining the query comprises receiving the query from a user device, and wherein providing the enriched search result comprises sending a document including the enriched search result to the user device.

15. A computer storage medium encoded with a computer program, the program comprising instructions that when executed by one or more computers cause the one or more computers to perform operations comprising:

obtaining, by a search engine system, respective registration information from each of a plurality of publishers, the registration information including a location of respective enrichment information to be added to search results identifying resources provided by the respective publisher, each of the publishers being publishers registered with the search engine system;

storing the registration information from the plurality of publishers for later use by the search engine system;

receiving, by the search engine system, a query from a user;

identifying, by the search engine system, a plurality of responsive resources, the plurality of responsive resources including a first responsive resource;

determining, by the search engine system, that the first responsive resource is a resource for a first publisher that is associated with enrichment information;

obtaining first enrichment information from the location of respective enrichment information included in the registration information provided by the first publisher to the search engine system; and

providing, by the search engine system, in a response to the query, an enriched search result that identifies the first responsive resource and includes the first enrichment information.

16. The computer storage medium of claim 15, wherein determining that the first responsive resource is associated with enrichment information comprises:

identifying responsive enrichment information, responsive enrichment information being enrichment information that is responsive to the query; and

determining that the first responsive resource is associated with the responsive enrichment information.

17. The computer storage medium of claim 16, wherein identifying the responsive enrichment information is performed in parallel with identifying the responsive resources.

18. The computer storage medium of claim 15, wherein providing the enrichment information comprises obtaining the enrichment information from an enrichment information resource location distinct from a resource location for the first responsive resource.

19. The computer storage medium of claim 15, the operations further comprising:

periodically re-indexing resources published by registered publishers and resources provided by other publishers at a first frequency; and

periodically re-obtaining enrichment information from the registered publishers at a second frequency more frequent than the first frequency.

20. The computer storage medium of claim 15, the operations further comprising refreshing the enrichment information associated with the first responsive resource.