AUTHORING AND DELIVERING WRAP PACKAGES OF CARDS WITH CUSTOM CONTENT TO TARGET INDIVIDUALS

• US 20160104211A1
• Filed: 08/03/2015
• Published: 04/14/2016
• Est. Priority Date: 10/09/2014
• Status: Abandoned Application

• Current Assignee: Brunoco, Inc.
• Original Assignee: Wrap Media, LLC (DXC Technology Company)
• Inventors: GREENBERG, Eric H., GARRIS, John M., FICKLIN, Jared L., ROLSTON, Mark E., BHASIN, Kunal K.
• Application Number:
  US14/816,662
• Publication Number:
  US 20160104211A1
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06F 16/24575 using context
• CPC Class Codes: G06F 16/285 Clustering or classification
• CPC Class Codes: G06F 16/287 Visualization; Browsing
• CPC Class Codes: G06F 3/0484 for the control of specific functions or operations, e.g. selecting or manipulating an object, an image or a displayed text element, setting a parameter value or selecting a range
• CPC Class Codes: G06F 3/04842 Selection of displayed objects or displayed text elements G06F3/0482 takes precedence
• CPC Class Codes: G06F 3/0485 Scrolling or panning
• CPC Class Codes: G06F 40/103 Formatting, i.e. changing of presentation of documents automatic justification G06F40/189; automatic line break hyphenation G06F40/191
• CPC Class Codes: G06F 40/106 Display of layout of documents; Previewing
• CPC Class Codes: G06F 40/143 Markup, e.g. Standard Generalized Markup Language [SGML] or Document Type Definition [DTD]
• CPC Class Codes: G06F 40/186 Templates
• CPC Class Codes: G06Q 30/0276 Advertisement creation
• CPC Class Codes: G06Q 30/0635 Processing of requisition or of purchase orders
• CPC Class Codes: G06Q 30/0643 Graphical representation of items or shoppers
• CPC Class Codes: H04L 67/02 based on web technology, e.g. hypertext transfer protocol [HTTP]
• CPC Class Codes: H04W 4/021 Services related to particular areas, e.g. point of interest [POI] services, venue services or geofences
• CPC Class Codes: H04W 4/025 using location based information parameters
• CPC Class Codes: H04W 40/244 using a network of reference devices, e.g. beaconing

Abstract

A method for using analytics to define and deliver wrap packages of cards with insight content. The method includes the steps of generating insight content by applying analytics to a set of data, inserting or associating the insight content into one or more content component container(s) included in a set of cards of a wrap package, and generating a wrap descriptor for the wrap package.

Claims

1. A method, comprising:

(a) defining a set of cards of a wrap package with one or more variable content container(s);

(b) ascertaining if a predefined trigger event has occurred;

(c) defining custom content to be associated with the one or more variable content container(s) when the predefined trigger event is ascertained;

(d) associating the custom content with the one or more variable content container(s) of the set of cards of the wrap package when the trigger event occurs; and

(e) distributing the wrap package to a target individual after the trigger event occurs, the distributed wrap package having the custom content associated with the one or more variable content container(s) of the set of cards of the wrap package.

2. The method of claim 1, further comprising:

specifying a content type for each of the one or more variable content container(s); and

associating the custom content to the one or more variable content container(s) by the specified content type respectively.

3. The method of claim 1, wherein each of the one or more variable content container(s) comprises one of the following:

a variable text content component container;

a variable photo/image content component container;

a variable video content component container;

or

a variable trigger content component container.

4. The method of claim 1, wherein defining the custom content further comprising applying analytics to a set of data.

5. The method of claim 4, wherein the one or more analytics pertain to the target individual and include one or more of the following:

(a) age;

(b) gender;

(c) location;

(d) buying history;

6. The method of claim 1, wherein defining the set of cards of the wrap package further comprises performing one or more of the following:

(a) defining one or more styles for the set of cards of the wrap package;

(b) defining one more behaviors for the cards of the wrap package;

(c) defining one or more triggers in the set of cards for triggering an action when selected during consumption of the wrap package;

(d) defining one or more attributes for the cards of the wrap package.

7. The method of claim 1, further comprising generating a set of card descriptors for the set of cards of the wrap package respectively, the set of card descriptors including one or more data objects representative of the custom content associated with the set of cards of the wrap package.

8. The method of claim 1, further comprising generating a wrap descriptor for the wrap package, the wrap descriptor including a set of card descriptors including one or more data objects representative of the custom content associated with the set of cards of the wrap package.

9. The method of claim 1, further comprising generating a wrap descriptor for the wrap package, the wrap descriptor defining the wrap package by:

(a) specifying the set of cards of the wrap package; and

(b) specifying a set of card descriptors for the set of cards respectively, each of the card descriptors defining the content, including any of the associated custom content, structure and layout for the corresponding card among the set of cards respectively.

10. The method of claim 1, wherein the predefined trigger event is a conditional event.

11. The method of claim 1, wherein ascertaining if the predefined trigger event has occurred further comprises:

defining one or more analytics associated with the predefined trigger event; and

ascertaining that the predefined trigger event has occurred at least partially based on the one or more analytics.

12. The method of claim 1, wherein defining the set of cards of the wrap package with the one or more variable content container(s) further comprises:

defining the set of cards of the wrap package from one or more card templates; and

defining the one or more variable content container(s) in the set of cards.

13. The method of claim 1, wherein defining the set of cards of the wrap package with the one or more variable content container(s) further comprises:

using an authoring tool that specifies one or more card templates;

creating the set of cards of the wrap package from the one or more card templates respectively; and

authoring the set of cards created from the one or more card templates to include the one or more variable content container(s).

14. The method of claim 1, wherein defining the set of cards of the wrap package further comprises authoring one or more linear sequences for rendering the set of cards, the one or more sequences including:

(i) a horizontal sequence;

(ii) a vertical sequence;

or

(iii) both the horizontal and the vertical sequences.

15. The method of claim 1, wherein defining the set of cards of the wrap package further comprises defining a card type among a plurality of card types for each of the cards of the wrap package, the plurality of card types including:

(a) a textual card;

(b) an image or photo card;

(c) a video card;

(d) a document card;

(e) a gallery card;

(f) a chat card;

(g) a location or GPS functionality card;

(h) a transact card;

(i) an appointment making card; and

(j) an end of the wrap package card.

16. The method of claim 1, wherein defining the set of cards of the wrap package further comprises selectively defining a component into a select card of the wrap package.

17. The method of claim 16, wherein the component authored into the select card is a dynamic component that is capable of dynamically updating when the select card is rendered.

18. The method of claim 16, wherein the components is selected from the group consisting of:

(a) text;

(b) an image or photo

(c) video;

(d) a document;

(e) a chat function;

(f) a location or GPS function;

(g) a transact function;

or

(h) an appointment making function.

19. The method of claim 1, further comprising assigning a unique wrap identifier to the wrap package, the wrap identifier used for accessing the wrap package.

20. The method of claim 1, further comprising associating a cover with the wrap package, the cover defining a wrap identifier for identifying and accessing a wrap descriptor associated with the wrap package.

21. The method of claim 1, further comprising associating meta data with the wrap package.