TARGETED VENUE MESSAGE DISTRIBUTION

• US 20160316324A1
• Filed: 04/25/2016
• Published: 10/27/2016
• Est. Priority Date: 04/23/2015
• Status: Active Grant

• Current Assignee: Blazer And Flip Flops, Inc.
• Original Assignee: Blazer And Flip Flops, Inc.
• Inventors: Brea, Jannis Raye, Sahadi, Scott Sebastian, Ziskind, Benjamin Harry
• Granted Patent: US 9,813,855 B2
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: H04L 12/1859 adapted to provide push services, e.g. data channels
• CPC Class Codes: H04L 51/00 User-to-user messaging in packet-switching networks, transmitted according to store-and-forward or real-time protocols, e.g. e-mail
• CPC Class Codes: H04L 51/214 using selective forwarding
• CPC Class Codes: H04W 4/02 Services making use of location information
• CPC Class Codes: H04W 4/021 Services related to particular areas, e.g. point of interest [POI] services, venue services or geofences
• CPC Class Codes: H04W 4/06 Selective distribution of broadcast services, e.g. multimedia broadcast multicast service [MBMS]; Services to user groups; One-way selective calling services
• CPC Class Codes: H04W 4/12 Messaging; Mailboxes; Announcements

Abstract

An application server may receive, from an administrative console, a message and a targeting specification. The targeting specification identifies at least one trait (e.g., ticket type, age, gender) shared by a group of targeted venue guests. The group of targeted venue guests is a subset of the plurality of venue guests of a venue. The application server then uses information obtained from venue guest devices corresponding to venue guests to identify who belongs to the group targeted venue guests as well as their corresponding targeted venue guest devices. The application server then transmits a message to the targeted venue guest devices. The message may further be transmitted according to a schedule set or triggers by the administrator console. The schedule may identify dates and times within which messages should be sent, while the triggers may identify locations that may trigger messages.

Claims

1. A method for message distribution associated with a venue, the method comprising:

receiving information associated with a plurality of venue guests corresponding to a plurality of guest devices;

receiving an outgoing message;

receiving targeting specifications identifying a trait shared among one or more targeted venue guests;

identifying the one or more targeted venue guests as a subset of the plurality of venue guests based on the targeting specifications and the received information; and

transmitting the outgoing message to one or more targeted venue guest devices corresponding to the one or more targeted venue guests.

2. The method of claim 1, further comprising receiving a schedule, wherein transmitting the outgoing message to the one or more targeted venue guest devices is timed based on the received schedule.

3. The method of claim 2, wherein the schedule includes at least one of a start time or an end time.

4. The method of claim 2, wherein the schedule includes at least one of a start date or an end date.

5. The method of claim 2, wherein the schedule identifies days of the week during which the outgoing message is to be transmitted.

6. The method of claim 1, further comprising receiving a trigger dataset identifying a trigger, wherein transmitting the outgoing message to the one or more targeted venue guest devices is timed based the occurrence of the trigger.

7. The method of claim 6, wherein the trigger is based on detecting that the one or more targeted venue guest devices have entered a specified area.

8. The method of claim 6, wherein the trigger is based on detecting that the one or more targeted venue guest devices have exited a specified area.

9. The method of claim 1, wherein the trait identified by the targeting specifications is one of a ticket type, a ticket status, a pass type, a pass status, a gender, an age, a height, a weight, a hometown, a home state, a current location, a current vicinity, a past location, a past vicinity, a purchase history, an attraction-visiting history, or some combination thereof.

10. The method of claim 1, further comprising selecting a outgoing message type, wherein transmitting the outgoing message to the one or more targeted venue guest devices include transmitting a outgoing message type identifier identifying the selected outgoing message type.

11. A system for outgoing message distribution associated with a venue, the system comprising:

a communication transceiver communicatively coupled to at least a plurality of venue guest devices corresponding to a plurality of venue guests, wherein the communication transceiver receives information associated with a plurality of venue guests, wherein the communication transceiver also receives an outgoing message, and wherein the communication transceiver also receives targeting specifications identifying a trait shared among one or more targeted venue guests;

a memory; and

a processor coupled to the memory and to the communication transceiver, wherein execution of instructions stored in the memory by the processor;

identifies the one or more targeted venue guests as a subset of the plurality of venue guests based on the targeting specifications and the received information, and

transmits the outgoing message via the communication transceiver to one or more targeted venue guest devices corresponding to the one or more targeted venue guests.

12. The system of claim 11, wherein the communication transceiver further receives a schedule, and wherein transmitting the outgoing message to the one or more targeted venue guest devices is timed based on the received schedule.

13. The system of claim 12, wherein the schedule includes at least one of a start time, an end time, a start date, an end date, or some combination thereof.

14. The system of claim 12, wherein the schedule identifies days of the week during which the outgoing message is to be transmitted.

15. The system of claim 11, wherein the communication transceiver is also communicatively coupled to an administrative console, and wherein the outgoing message and the targeting specifications are received from the administrative console.

16. The system of claim 11, wherein the information associated with a plurality of venue guests is received from the plurality of venue guest devices.

17. The system of claim 11, wherein the communication transceiver further receives a trigger dataset identifying a trigger, wherein transmitting the outgoing message to the one or more targeted venue guest devices is timed based the occurrence of the trigger.

18. The system of claim 17, wherein the trigger is based on detecting that the one or more targeted venue guest devices have performed an interaction associated with a specified area, wherein the interaction includes at least one of entering or exiting the specified area.

19. The system of claim 11, wherein the trait identified by the targeting specifications is one of a ticket type, a ticket status, a pass type, a pass status, a gender, an age, a height, a weight, a hometown, a home state, a current location, a current vicinity, a past location, a past vicinity, a purchase history, an attraction-visiting history, or some combination thereof.

20. A non-transitory computer-readable storage medium, having embodied thereon a program executable by a processor to perform a method for outgoing message distribution associated with a venue, the method comprising:

receiving information associated with a plurality of venue guests corresponding to a plurality of guest devices;

receiving an outgoing message;

receiving targeting specifications identifying a trait shared among one or more targeted venue guests;

identifying the one or more targeted venue guests as a subset of the plurality of venue guests based on the targeting specifications and the received information; and

transmitting the outgoing message to one or more targeted venue guest devices corresponding to the one or more targeted venue guests.