SYSTEM, METHOD, AND NON-TRANSITORY COMPUTER-READABLE MEDIUM FOR SIMULATING AN ELECTRONIC MESSAGE CAMPAIGN

• US 20170076317A1
• Filed: 11/25/2016
• Published: 03/16/2017
• Est. Priority Date: 10/12/2012
• Status: Active Application

• Current Assignee: Exacttarget Incorporated (Salesforce.com, Inc.)
• Original Assignee: Exacttarget Incorporated (Salesforce.com, Inc.)
• Inventors: Gillaspie, Adam, Weis, Robert, Maitz, John
• Application Number:
  US15/361,357
• Publication Number:
  US 20170076317A1
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06Q 10/107 Computer-aided management of electronic mailing [e-mailing]
• CPC Class Codes: G06Q 30/0242 Determining effectiveness of advertisements

Abstract

A computerized system, method, and non-transitory computer-readable medium for simulating an electronic message campaign is disclosed including establishing one or more simulated subscribers and storing an information associated with each of the one or more simulated subscribers in a database, wherein the information comprises a profile information for each of the one or more simulated subscribers, receiving one or more communications addressed to the one or more simulated subscribers, processing the one or more communications based upon the profile information for each of the one or more simulated subscribers to generate a campaign activity, and processing the campaign activity.

Claims

1-20. -20. (canceled)

21. A method for determining responses to an electronic message, the method comprising:

receiving, by a processor, the electronic message, the electronic message having a content;

receiving, by the processor and from a database, records having one or more first fields defined by types of information related to likelihoods of responses being made to the electronic message and having one or more second fields defined by types of responses, at least one of the one or more first fields having a Boolean value, the types of information including at least one type of information related to the content; and

determining, by the processor and based on one or more values of the one or more first fields and one or more values of the one or more second fields, the responses to the electronic message.

22. The method of claim 21, wherein the one or more first fields comprise at least one of an identity of a good or a service, an existence of a membership in a loyalty program, an existence of a social media account, an existence of a relationship with a company via the social media account, a number of times of accessing electronic messages, a number of time of opening the electronic messages, a number of times of clicking a link within the electronic messages, a number of times of replying to the electronic messages, a number of times of joining mailing lists, a number of Facebook friends, an age, or a gender.

23. The method of claim 22, wherein the at least one of the one or more first fields having the Boolean value comprises at least one of the existence of the membership in the loyalty program, the existence of the social media account, or the existence of the relationship with the company via the social media account.

24. The method of claim 22, wherein the one or more second fields comprise at least one of an open rate, a click rate, a conversion rate, an open, a click on a link, a purchase, a completion of a survey, or a performance of an act to unsubscribe.

25. The method of claim 24, wherein the records have a third field defined by a category determined from at least one of the one or more values of the one or more first fields or the one or more values of the one or more second fields.

26. The method of claim 21, wherein the database is maintained in a data structure server.

27. The method of claim 26, wherein the data structure server is a Redis data structure server.

28. The method of claim 21, wherein the content comprises at least one of information about a sale for a particular good or service or an advertisement for the particular good or service with a picture illustrating the particular good or service being used.

29. The method of claim 21, further comprising determining, by the processor and in response to at least one of the responses to the electronic message being to open the electronic message, further responses based on the electronic message having been opened, the further responses including at least one of a click on a link, a purchase, a completion of a survey, or a performance of an act to unsubscribe.

30. The method of claim 29, wherein the determining the further responses is based on additional information in the content, the additional information based on the electronic message having been opened.

31. A system for determining responses to an electronic message, the system comprising:

a database configured to store records having one or more first fields defined by types of information related to likelihoods of responses being made to the electronic message and having one or more second fields defined by types of responses, at least one of the one or more first fields having a Boolean value, the types of information including at least one type of information related to a content of the electronic message; and

a processor configured to receive the electronic message, to receive the records from the database, and to determine, based on one or more values of the one or more first fields and one or more values of the one or more second fields, the responses to the electronic message.

32. The system of claim 31, wherein the one or more first fields comprise at least one of an identity of a good or a service, an existence of a membership in a loyalty program, an existence of a social media account, an existence of a relationship with a company via the social media account, a number of times of accessing electronic messages, a number of time of opening the electronic messages, a number of times of clicking a link within the electronic messages, a number of times of replying to the electronic messages, a number of times of joining mailing lists, a number of Facebook friends, an age, or a gender.

33. The system of claim 32, wherein the at least one of the one or more first fields having the Boolean value comprises at least one of the existence of the membership in the loyalty program, the existence of the social media account, or the existence of the relationship with the company via the social media account.

34. The method of claim 32, wherein the one or more second fields comprise at least one of an open rate, a click rate, a conversion rate, an open, a click on a link, a purchase, a completion of a survey, or a performance of an act to unsubscribe.

35. The system of claim 34, wherein the records have a third field defined by a category determined from at least one of the one or more values of the one or more first fields or the one or more values of the one or more second fields.

36. The system of claim 31, wherein the database is maintained in a data structure server.

37. The system of claim 36, wherein the data structure server is a Redis data structure server.

38. The system of claim 31, wherein the content comprises at least one of information about a sale for a particular good or service or an advertisement for the particular good or service with a picture illustrating the particular good or service being used.

39. The system of claim 31, wherein the processor is further configured to determine, in response to at least one of the responses to the electronic message being to open the electronic message, further responses based on the electronic message having been opened, the further responses including at least one of a click on a link, a purchase, a completion of a survey, or a performance of an act to unsubscribe.

40. The system of claim 39, wherein the processor is configure to determine the further responses based on additional information in the content, the additional information based on the electronic message having been opened.