CONTENT DELIVERY ACCELERATION SYSTEM

• US 20190149635A1
• Filed: 01/15/2019
• Published: 05/16/2019
• Est. Priority Date: 08/18/2016
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google LLC (Alphabet Inc.)
• Inventors: Greenberg, Don
• Granted Patent: US 10,721,330 B2
• Time in Patent Office: Days
• CPC Class Codes: H04L 43/16 Threshold monitoring
• CPC Class Codes: H04L 67/02 based on web technology, e.g. hypertext transfer protocol [HTTP]
• CPC Class Codes: H04L 67/5681 Pre-fetching or pre-delivering data based on network characteristics
• CPC Class Codes: H04L 67/63 Routing a service request depending on the request content or context

Abstract

This document describes a content delivery acceleration system including a communication interface configured to communicate with a remote device over a wireless network; a cache; and a controller configured to perform operations including: pre-computing one or more evaluation results for a webpage associated with a selectable network reference of a webpage, caching the one or more pre-computed evaluation results; retrieving, from the cache, the one or more pre-computed evaluation results; and pre-loading of one or more content tags for the one or more digital component slots, with the one or more content tags being preloaded with uniform resource locators (URLs) from which to load the digital components represented in the pre-computed evaluation results.

Claims

1-32. -32. (canceled)

33. A computer-implemented method to preload digital components to reduce latency, comprising:

receiving, by one or more computing devices, a search request from a user computing device;

identifying, by the one or more computing devices, search results based on the search request;

receiving, by the one or more computing devices, an instruction from the user computing device to display content associated with a result of the search results, the content comprising one or more digital components slots for presenting one or more digital components;

based on the instruction, requesting, by the one or more computing devices, a digital component for presentation in a particular digital component slot of the one or more digital components slots;

receiving, by the one or more computing devices, the digital component;

pre-loading, by the one or more computing devices, the digital component to reduce latency in serving the content; and

displaying, by the one or more computing devices, the content comprising the pre-loaded digital component.

34. The computer implemented method of claim 33, wherein the digital component is a video.

35. The computer implemented method of claim 33, further comprising receiving, by the one or more computing devices, an input from a user computing device to initiate the digital component.

36. The computer implemented method of claim 35, further comprising presenting, by the one or more computing devices, the digital component without a delay required to load the digital component.

37. The computer implemented method of claim 35, wherein initiating comprises playing a video content item.

38. The computer implemented method of claim 33, where only digital components that are categorized as high latency items are preloaded.

39. The computer implemented method of claim 33, wherein only a portion of the digital component is preloaded.

40. The computer implemented method of claim 33, wherein the digital component is displayed as an interface object.

41. A system to preload digital components to reduce latency, comprising:

a storage device; and

a processor communicatively coupled to the storage device, wherein the processor executes application code instructions that are stored in the storage device to cause the system to;

receive a search request from a user computing device;

identify search results based on the search request;

receive an instruction from the user computing device to display content associated with a result of the search results, the content comprising one or more digital components slots for presenting one or more digital components;

request, based on the instruction, a digital component for presentation in a particular digital component slot of the one or more digital components slots;

receive the digital component;

pre-load the digital component to reduce latency in serving the content; and

display the content comprising the pre-loaded digital component.

42. The system of claim 41, wherein the digital component is a video.

43. The system of claim 41, further comprising receiving, by the one or more computing devices, an input from a user computing device to initiate the digital component.

44. The system of claim 43, further comprising instructions to present the digital component without a delay required to load the digital component.

45. The system of claim 43, wherein initiating comprises playing a video content item.

46. The system of claim 41, where only digital components that are categorized as high latency items are preloaded.

47. The system of claim 41, wherein only a portion of the digital component is preloaded.

48. The system of claim 41, wherein the digital component is displayed as an interface object.

49. A computer program product, comprising:

a non-transitory computer-readable storage device having computer-executable program instructions embodied thereon that when executed by one or more computing devices cause the computer to preload digital components to reduce latency, the computer-readable program instructions comprising;

computer-executable instructions to receive a search request from a user computing device;

computer-executable instructions to identify search results based on the search request;

computer-executable instructions to receive an instruction from the user computing device to display content associated with a result of the search results, the content comprising one or more digital components slots for presenting one or more digital components;

computer-executable instructions to request, based on the instruction, a digital component for presentation in a particular digital component slot of the one or more digital components slots;

computer-executable instructions to receive the digital component;

computer-executable instructions to pre-load the digital component to reduce latency in serving the content; and

computer-executable instructions to display the content comprising the pre-loaded digital component.

50. The computer program product of claim 49, wherein the digital component is a video.

51. The computer program product of claim 49, where only digital components that are categorized as high latency items are preloaded.

52. The computer program product of claim 49, wherein only a portion of the digital component is preloaded.