Media properties selection method and system based on expected profit from profile-based ad delivery

  • US 8,671,139 B2
  • Filed: 06/07/2012
  • Issued: 03/11/2014
  • Est. Priority Date: 06/16/2006
  • Status: Active Grant
First Claim
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1. A method of directing electronic advertisements, performed by a computer system comprised of one or more computers, the method comprising:

  • for each of a multitude of different electronic visitors to a first media property;

    (a) automatically with the computer system directing, to a third-party server computer controlling advertising space on a second media property, indicia of a condition for display of an advertisement, which condition relates specifically to an electronic visitor; and

    (b) automatically with the computer system electronically authorizing the server computer to automatically cause display of an advertisement, to the electronic visitor when the electronic visitor visits the second media property at a time after the electronic visitor visits the first media property, subject to determining that the condition has been met;

    (c) wherein the act of authorizing in part (b) is based on information indicating at least one of a plurality of profile attributes possibly applicable to the electronic visitor, which indicated profile attribute or attributes was received by the computer system as a result of the electronic visitor visiting the first media property; and

    (d) wherein the advertisement is correlated with the indicated profile attribute or attributes.

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