Method and system for providing targeted information using profile attributes with variable confidence levels in a mobile environment
First Claim
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1. A method of receiving targeted-content-messages at a wireless access terminal (W-AT), the method comprising:
- generating a user profile with at least a profile element and a respective confidence level for the profile element, wherein the profile element corresponds to an age-range of a user of the W-AT, wherein the respective confidence level for the age-range of the user is determined based at least in part upon a determination that the W-AT is operating within a home location; and
receiving one or more targeted-content-messages at the W-AT from a remote apparatus based on the profile element and the respective confidence level for presentation by the W-AT.
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Abstract
Various systems and methods for of generating a user profile for use in providing targeted-content-messages to a wireless access terminal (W-AT) are disclosed. For example, a user profile with at least one profile element may be provided to the W-AT, and a profile confidence level for the profile element may be also provided.
299 Citations
40 Claims
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1. A method of receiving targeted-content-messages at a wireless access terminal (W-AT), the method comprising:
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generating a user profile with at least a profile element and a respective confidence level for the profile element, wherein the profile element corresponds to an age-range of a user of the W-AT, wherein the respective confidence level for the age-range of the user is determined based at least in part upon a determination that the W-AT is operating within a home location; and receiving one or more targeted-content-messages at the W-AT from a remote apparatus based on the profile element and the respective confidence level for presentation by the W-AT. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. A method of generating a targeted-content-message-related profile for use in obtaining targeted content messages at a wireless access terminal (W-AT), the method comprising:
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generating a user profile including at least one profile element with a profile confidence level, wherein the at least one profile element corresponds to an age-range of a user of the W-AT wherein the profile confidence level for the age-range of the user is determined based at least in part upon a determination that the W-AT is operating within a home location; selecting at least one targeted-content-message based on the profile confidence level associated with the at least one profile element; and presenting the at least one targeted-content-message in response to the selection. - View Dependent Claims (12, 13)
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14. A wireless access terminal (W-AT) configured to deliver targeted-content-messages to a consumer, comprising:
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means for generating a user profile with at least a profile element and a respective confidence level for the profile element, wherein the profile element corresponds to an age-range of a user of the W-AT, wherein the respective confidence level for the age-range of the user is determined based at least in part upon a determination that the W-AT is operating within a home location; and means for receiving one or more targeted-content-messages at the W-AT from a remote apparatus based on the profile element and the respective confidence level for presentation by the W-AT. - View Dependent Claims (15, 16, 17, 18, 19, 20, 21, 22, 23)
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24. A wireless access terminal (W-AT) configured to deliver targeted-content-messages to a consumer, comprising:
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processing circuitry configured to generate a user profile with a profile element and a respective confidence level for the profile element, wherein the profile element corresponds to an age-range of a user of the W-AT, wherein the respective confidence level for the age-range of the user is determined based at least in part upon a determination that the W-AT is operating within a home location; and receiving circuitry configured to receive one or more targeted-content-messages at the W-AT from a remote apparatus based on the profile element and the respective confidence level for presentation by the W-AT. - View Dependent Claims (25, 26, 27, 28, 29, 30, 31, 40)
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32. A non-transitory computer-readable medium containing instructions stored thereon, which, when executed by a wireless access terminal (W-AT), cause the W-AT to perform operations, the instructions comprising:
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a first set of instructions for generating a user profile with at least a profile element and a respective confidence level for the profile element, wherein the profile element corresponds to an age-range of a user of the W-AT, wherein the respective confidence level for the age-range of the user is determined based at least in part upon a determination that the W-AT is operating within a home location; and a second set of instructions for receiving one or more targeted-content-messages at the W-AT from a remote apparatus based on the profile element and the respective confidence level for presentation by the W-AT. - View Dependent Claims (33, 34, 35, 36)
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37. One or more integrated circuits that together comprise:
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processing circuitry configured to generate a user profile with at least a profile element and a respective confidence level for the profile element, wherein the profile element corresponds to an age-range of a user of the W-AT; and receiving circuitry configured to receive one or more targeted-content-messages at a wireless access terminal (W-AT) from a remote apparatus based on the profile element and the respective confidence level for presentation by the W-AT, wherein the respective confidence level for the age-range of the user is determined based at least in part upon a determination that the W-AT is operating within a home location.
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38. An apparatus, comprising:
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processing circuitry; and a memory coupled to the processing circuitry that includes; a first set of instructions for generating a user profile with at least a profile element and a respective confidence level for the profile element, wherein the profile element corresponds to an age-range of a user of the W-AT; and a second set of instructions for receiving one or more targeted-content-messages at a wireless access terminal (W-AT) from a remote apparatus based on the profile element and the respective confidence level for presentation by the W-AT, wherein the respective confidence level for the age-range of the user is determined based at least in part upon a determination that the W-AT is operating within a home location; and a third set of instructions for sending a request for content-messages to the remote apparatus based on a first profile element and a respective first confidence level, wherein at least one targeted-content-message is received in response to the request, and wherein the at least one targeted-content-message is an advertisement.
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39. A method of receiving targeted-content-messages at a wireless access terminal (W-AT), the method comprising:
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generating a user profile with at least a profile element and a respective confidence level for the profile element, wherein the profile element corresponds to an age-range of a user of the W-AT, and wherein the respective confidence level for the age-range of the user is based at least in part on a number of text messages that are transmitted and/or received by the W-AT; and receiving one or more targeted-content-messages at the W-AT from a remote apparatus based on the profile element and the respective confidence level for presentation by the W-AT.
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Specification