Modifying rich media components for an interactive email
First Claim
1. One or more computer storage media storing computer-useable instructions that, when used by one or more computing devices, cause the one or more computing devices to perform operations comprising:
- sending an email message to a recipient, the email message containing links to a plurality of rich media components;
receiving interaction information regarding the recipient interacting with a first rich media component from the plurality of rich media components;
ranking a plurality of product features based on the interaction information to provide product feature rankings, wherein the first rich media component comprises a video or audio, and wherein ranking the plurality of product features based on the interaction information comprises;
accessing mapping information mapping the plurality of product features to portions of the video or audio, and ranking the plurality of product features based on interactions with portions of the video or audio identified by the interaction information; and
modifying a second rich media component from the plurality of rich media components based on the product feature rankings.
2 Assignments
0 Petitions
Accused Products
Abstract
An interactive email experience is customized to the recipient'"'"'s interests by modifying rich media components provided by the email based on the recipient'"'"'s interactions with other rich media components from the email. To facilitate the interactive email experience, rich media components are provided by a marketer for an email campaign with mapping information mapping product features to portions of the rich media components. When an email is sent with links to the rich media components, the recipient'"'"'s interactions with a rich media component is tracked. Product features are ranked based on the recipient'"'"'s interactions with various portions corresponding with the various product features. The product feature rankings are then used to modify other rich media components from the email to emphasize portions of the other rich media components corresponding with product features of interest to the recipient.
7 Citations
20 Claims
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1. One or more computer storage media storing computer-useable instructions that, when used by one or more computing devices, cause the one or more computing devices to perform operations comprising:
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sending an email message to a recipient, the email message containing links to a plurality of rich media components; receiving interaction information regarding the recipient interacting with a first rich media component from the plurality of rich media components; ranking a plurality of product features based on the interaction information to provide product feature rankings, wherein the first rich media component comprises a video or audio, and wherein ranking the plurality of product features based on the interaction information comprises;
accessing mapping information mapping the plurality of product features to portions of the video or audio, and ranking the plurality of product features based on interactions with portions of the video or audio identified by the interaction information; andmodifying a second rich media component from the plurality of rich media components based on the product feature rankings. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. One or more computer storage media storing computer-useable instructions that, when used by one or more computing devices, cause the one or more computing devices to perform operations comprising:
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sending an email message to a recipient, the email message containing links to a plurality of rich media components; receiving interaction information regarding the recipient interacting with a first rich media component from the plurality of rich media components; ranking a plurality of product features based on the interaction information to provide product feature rankings; and modifying a second rich media component from the plurality of rich media components based on the product feature rankings, wherein the second rich media component comprises a video or audio, and wherein modifying the second rich media component comprises ordering portions of the video or audio based on the product feature rankings using mapping information mapping the portions of the video or audio to the product features. - View Dependent Claims (9, 10, 11)
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12. A computer system comprising:
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one or more processors; and one or more computer storage media storing computer useable instructions that, when used by the one or more processors, cause the one or more processors to; send an email message to a recipient, the email message containing links to a plurality of rich media components; receive interaction information regarding the recipient interacting with a first rich media component from the plurality of rich media components; rank a plurality of product features based on the interaction information to provide product feature rankings, wherein the first rich media component comprises a video or audio, and wherein ranking the plurality of product features based on the interaction information comprises;
accessing mapping information mapping the plurality of product features to portions of the video or audio, and ranking the plurality of product features based on interactions with portions of the video or audio identified by the interaction information; andmodify a second rich media component from the plurality of rich media components based on the product feature rankings. - View Dependent Claims (13, 14, 15, 16, 17, 18, 19, 20)
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Specification