Named Inventor on Patents Related to Coffee Lids and Mobile Advertising Continues to Assert the Latter
- March 22, 2016
Boca Raton-based NPE Media Bridge, LLC has filed its first suit in 2016, asserting a single patent (7,065,559) against Eye Corp (1:16-cv-00391). The ‘559 patent generally relates to linking tangible media (e.g. a poster advertisement) to related digital information, presented, for example, on the mobile device of a consumer viewing the tangible media. Media Bridge accuses Eye Corp of infringement through provision of Amplify, its out-of-home, mobile-enabled advertising platform.