AlmondNet Files Second Suit Targeting the Former Yahoo Operations Acquired by Verizon
AlmondNet, Inc., this time without its two operating subsidiaries, has sued Verizon (Oath Holdings) (1:18-cv-00943) over a single targeted advertisement patent. The complaint accuses Oath Holdings, including Oath’s “BrightRoll and former Yahoo units”, of infringement through the provision of “demand side platforms, whether labeled Oath, Yahoo, Brightroll, or other”. In the crosshairs are the platforms’ various features related to online advertising, including those that build profiles on a given website’s users based on the users’ activity on that site, and those that allow third-party advertisers to bid for access to that data. The patent-in-suit belongs to a family already in suit in a March 2016 case brought by AlmondNet (with subsidiaries Datonics, LLC and Intent IQ, LLC) against Yahoo—before the acquisition of its Internet operations by Verizon—over 11 total patents.
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