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Website Customization Campaign Continues Recent Focus on Location-Based Advertisement

October 23, 2020

Consolidated Transaction Processing LLC (CTP), an Equitable IP Corporation plaintiff, has continued to roll through retail defendants, filing October cases in the Eastern District of Texas against Bed Bath & Beyond (4:20-cv-00825), Express (4:20-cv-00827), Macy’s (4:20-cv-00830), Nordstrom (4:20-cv-00831), and Skechers (4:20-cv-00832). May of this year saw suits filed against Advance Auto Parts, AutoZone, GameStop, Office Depot, Pep Boys, Petco, PetSmart, Staples, and Vitamin Shoppe, with Barnes and Noble and Books-A-Million hit in August. In these more recent cases, the NPE has limited its assertion to two of the five patents originally at issue in the campaign, both patents having been challenged years ago with a motion to dismiss characterizing them as patent-ineligibly directed to the abstract idea of “targeting advertisements based on customer location”.


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